As consumers rate the product, data immediately goes into an online dashboard which can be reviewed by the client and the Kantar team live to begin assessing product performance.
Dashboard features include:
- Significance testing on mean scores at 95% confidence level.
- Penalty analysis for just-about-right (JAR) questions.
- Filters available on demographics and other key questions.
- Open-end reviews searchable by theme words to understand common themes.