Home Tester Club holds base demographic information such as income, family status, and age about their members. In addition, for each project they can ask an additional range of questions around category specific behavior like usage frequency and brand usage, ensuring that only the most relevant members are invited to participate. Note that standard costs assume an incidence of at least 15-25% (depending on market), taking into account all screening criteria.
Product eValuate | Can Home Tester Club target certain consumers? Print
Created by: Jennifer Cappella
Modified on: Wed, 4 Aug, 2021 at 5:00 PM
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