Corporate Reputation within BrandZ is measured with an overall one number score that is normalised vs all other brands in that country. The Corporate Reputation index score is made up of a number of factors, each contributing to overall reputation differently. These factors are Responsibility (including Sustainability), Leading, Success and Fair prices.
BrandZ Corporate Reputation | How does BrandZ measure Corporate Reputation? Print
Created by: Jennifer Cappella
Modified on: Tue, 4 Aug, 2020 at 8:14 PM
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