The Brand Equity report uses Kantar’s Meaningfully Different framework for measuring Brand Equity. This focuses on 3 key building blocks- is your brand Meaningful, Different and Salient? The report also explores the associations that underpin these 3 components.
BrandZ Perspectives: Brand Equity | How does BrandZ measure Brand Equity? Print
Created by: Jennifer Cappella
Modified on: Tue, 4 Aug, 2020 at 10:01 PM
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