Pricing is straightforward and based on 3 factors:
- the market you want to survey
- the number of respondents you choose
- the length of your survey
There are no licensing fees and we do not charge extra for any of the targeting options offered.
Before you build your survey questions, your price will be estimated based on a 5 minute survey. You’ll see the cost go up or down once you’ve written your survey questions.
Express Surveys are paid for using Kantar Marketplace credits, with 1 credit = 1 EUR. You can purchase credits in advance or pay as-you-go via monthly invoice.
Payment options include:
- Option A: Purchase credits up front in “blocks.” This option is perfect for teams that share a common budget or to manage costs month-to-month.
- Option B: Pay via monthly invoice for completed surveys. This option works best for ad hoc, occasional usage.
Credits are used against respondents (survey starts), not qualified completes so you may need to increase the number of respondents to account for screen-outs.
To get your payment method setup contact your customer rep or email our Client Support team.