Concept testing
ConceptEvaluate helps you identify concepts with the most top-line growth potential and shows how to optimise them to maximise growth. Use ConceptEvalua...
Wed, 31 Jan, 2024 at 5:55 AM
It is possible to test up to 12 concepts. However, where the number of concepts exceed 9 you may need to allow an extra day of fieldwork if the sample pene...
Wed, 31 Jan, 2024 at 5:55 AM
No. Each respondent sees three concepts (out of the 12 maximum tested) but we cannot customise how the concepts are grouped together.
Wed, 31 Jan, 2024 at 5:55 AM
The turnaround time starts from 48 hours post-launch for self-serve and 72 hours for serviced studies.
Wed, 31 Jan, 2024 at 5:56 AM
Concept images must be in the JPEG, GIF or PNG format with a maximum height and width of 1200 pixels. Portrait or vertical alignments are better. Brand n...
Wed, 31 Jan, 2024 at 5:56 AM
Sample size is fixed at 150.
Wed, 31 Jan, 2024 at 5:56 AM
Yes, you can choose the option that best fits your concepts in the process of setting up the project.
Wed, 31 Jan, 2024 at 5:57 AM
The norms used in the dashboard will be determined by the category you enter when you set up your project. We have a robust database of almost 100,000 c...
Wed, 31 Jan, 2024 at 5:57 AM
Yes, we have questionnaires for FMCG, technology and finance.
Wed, 31 Jan, 2024 at 5:57 AM
For serviced studies, you can ask two non-screener custom questions, but these are asked at the study level. These are included at no extra cost.
Wed, 31 Jan, 2024 at 5:58 AM