Concept testing

ConceptEvaluate | What is concept testing?
ConceptEvaluate helps you identify concepts with the most top-line growth potential and shows how to optimise them to maximise growth. Use ConceptEvalua...
Wed, 31 Jan, 2024 at 5:55 AM
ConceptEvaluate | How many concepts can be tested?
It is possible to test up to 12 concepts.  However, where the number of concepts exceed 9 you may need to allow an extra day of fieldwork if the sample pene...
Wed, 31 Jan, 2024 at 5:55 AM
ConceptEvaluate | Can I specify which concepts are shown together?
No.  Each respondent sees three concepts (out of the 12 maximum tested) but we cannot customise how the concepts are grouped together.
Wed, 31 Jan, 2024 at 5:55 AM
ConceptEvaluate | How quickly can I get my results?
The turnaround time starts from 48 hours post-launch for self-serve and 72 hours for serviced studies.
Wed, 31 Jan, 2024 at 5:56 AM
ConceptEvaluate | What format does the concept need to be in?
Concept images must be in the JPEG, GIF or PNG format with a maximum height and width of 1200 pixels. Portrait or vertical alignments are better. Brand n...
Wed, 31 Jan, 2024 at 5:56 AM
ConceptEvaluate | What is the sample size per concept?
Sample size is fixed at 150.
Wed, 31 Jan, 2024 at 5:56 AM
ConceptEvaluate | Can I test priced and unpriced concepts?
Yes, you can choose the option that best fits your concepts in the process of setting up the project.
Wed, 31 Jan, 2024 at 5:57 AM
ConceptEvaluate | What norms are available?
The norms used in the dashboard will be determined by the category you enter when you set up your project. We have a robust database of almost 100,000 c...
Wed, 31 Jan, 2024 at 5:57 AM
ConceptEvaluate | Are the questionnaires specific to categories?
Yes, we have questionnaires for FMCG, technology and finance.
Wed, 31 Jan, 2024 at 5:57 AM
ConceptEvaluate | Can I add custom questions?
For serviced studies, you can ask two non-screener custom questions, but these are asked at the study level.  These are included at no extra cost.
Wed, 31 Jan, 2024 at 5:58 AM