Brand equity reports

BrandZ Perspectives: Brand Equity | How does BrandZ measure Brand Equity?
The Brand Equity report uses Kantar’s Meaningfully Different framework for measuring Brand Equity. This focuses on 3 key building blocks- is your brand Mean...
Tue, 4 Aug, 2020 at 10:01 PM
BrandZ Perspectives: Brand Equity | What is included in the Brand equity report?
As well as Kantar’s Meaningfully Different framework, the report also looks at category drivers, image attributes for brands within your category and price ...
Tue, 4 Aug, 2020 at 10:01 PM
BrandZ Perspectives: Brand Equity | Does the Brand Equity report have benchmarks for my brand?
The Brand Equity reports looks at the brand within a single competitive context at one point in time and in a particular market.
Fri, 31 Jul, 2020 at 7:22 PM
BrandZ Perspectives: Brand Equity | How do I interpret this report?
The report leaves headlines and commentary blank so you can build your own narrative around your brand results to best suit your business needs and context....
Tue, 4 Aug, 2020 at 10:03 PM