The Brand Equity report uses Kantar’s Meaningfully Different framework for measuring Brand Equity. This focuses on 3 key building blocks- is your brand Mean...

As well as Kantar’s Meaningfully Different framework, the report also looks at category drivers, image attributes for brands within your category and price ...

The Brand Equity reports looks at the brand within a single competitive context at one point in time and in a particular market.

The report leaves headlines and commentary blank so you can build your own narrative around your brand results to best suit your business needs and context....