Brand equity reports
The Brand Equity report uses Kantar’s Meaningfully Different framework for measuring Brand Equity. This focuses on 3 key building blocks- is your brand Mean...
Tue, 4 Aug, 2020 at 10:01 PM
As well as Kantar’s Meaningfully Different framework, the report also looks at category drivers, image attributes for brands within your category and price ...
Tue, 4 Aug, 2020 at 10:01 PM
The Brand Equity reports looks at the brand within a single competitive context at one point in time and in a particular market.
Fri, 31 Jul, 2020 at 7:22 PM
The report leaves headlines and commentary blank so you can build your own narrative around your brand results to best suit your business needs and context....
Tue, 4 Aug, 2020 at 10:03 PM