Brand purpose reports

BrandZ Perspectives: Brand Purpose | How does BrandZ measure Brand Purpose?
BrandZ measures Brand Purpose by asking consumers: which of these brands is trying to help make people’s lives better? This may be in the context of product...
Tue, 4 Aug, 2020 at 9:56 PM
BrandZ Perspectives: Brand Purpose | Does the Brand Purpose report include benchmarks for my brand?
Yes.  The Brand Purpose report shows your brand performance vs competitors within your category, vs global players and also compares your brand performance ...
Fri, 31 Jul, 2020 at 7:06 PM
BrandZ Perspectives: Brand Purpose | What does the Brand Purpose report give me beyond my brand’s results?
As well as your brand results in a competitive context, the report also gives you the latest BrandZ analysis in proving the importance of Brand Purpose in c...
Fri, 31 Jul, 2020 at 7:07 PM