Proven solutions, game-changing tech.
Kantar Marketplace encompasses a broad range of solutions across the following categories:
- Ad testing and development
- Link AI (AI-powered digital & TV ad testing)
- Link Express (Digital, TV, print & outdoor ad testing with diagnostics)
- Link Now (Digital, TV, print & outdoorad testing)
- Brand insights
- Ad Now (Creative mix optimisation)
- Brand Equity Evaluation (Brand equity measurement)
- Innovation and product development
- Idea eValuate (Idea screening)
- Concept eValuate (Concept testing)
- Pack eValuate (Package design screening and testing)
- Media planning and effectiveness
- Context Lab (Digital Media optimisation)
To understand which specific solutions are available in your market, visit the solution index page on the Kantar Marketplace website.