Proven solutions, game-changing tech.

Kantar Marketplace encompasses a broad range of solutions across the following categories:

• Ad testing and development
  • Link AI (AI-powered digital & TV ad testing)
  • Link Express (Digital, TV, print & outdoor ad testing with diagnostics)
  • Link Now (Digital, TV, print & outdoorad testing)
• Brand insights
  • Ad Now (Creative mix optimisation)
  • Brand Equity Evaluation (Brand equity measurement)
• Innovation and product development
  • Idea eValuate (Idea screening)
  • Concept eValuate (Concept testing) 
  • Pack eValuate (Package design screening and testing)
• Media planning and effectiveness
  • Context Lab (Digital Media optimisation) 

To understand which specific solutions are available in your market, visit the solution index page on the Kantar Marketplace website.