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General
Kantar Marketplace platform
16
What is Kantar Marketplace? | Kantar Marketplace Platform
Which solutions are available? | Kantar Marketplace Platform
Which countries does Kantar Marketplace cover? | Kantar Marketplace Platform
Can I get a demo? | Kantar Marketplace Platform
How do I request a sample? | Kantar Marketplace Platform
See all 16 articles
Ad testing and development
Ad testing (Link Now)
14
How should I determine my target sample? | Link Now
Which media types can be tested? | Link Now
What inputs do I need to launch an ad test? | Link Now
How will the results of my ad test be delivered? | Link Now
What is facial coding? | Link Now
See all 14 articles
Ad testing with diagnostics (Link Express)
3
How quickly can I get my results? | Link Express
Link Express | How will I receive my results?
Can my study include custom questions? | Link Express
Link Solutions
7
Link Solutions | What format does my content need to be in?
Link Solutions | How do I interpret my results?
Link Solutions | Will I be able to compare the performance of the ads I test?
Link Solutions | What are percentiles?
Link Solutions | Why do you use percentiles?
See all 7 articles
Link AI
8
What is Link AI? | Link AI
What is Analyser module? | Link AI
Which brand category should I select? | Link AI
What if my media file is too large to process? | Link AI
What is Link AI for Digital? | Link AI
See all 8 articles
Innovation and product development
Idea testing
13
Idea eValuate | How is an Idea different from a Concept?
Idea eValuate | What format should my Idea(s) be in?
Idea eValuate | When should Idea eValuate be used?
Idea eValuate | What kind of ideas can be tested?
Idea eValuate | How many Ideas can be included in the study?
See all 13 articles
Concept testing
11
Concept eValuate | What is concept testing?
Concept eValuate | How many concepts can be tested?
Concept eValuate | Can I specify which concepts are shown together?
Concept eValuate | How quickly can I get my results?
Concept eValuate | What format does the concept need to be in?
See all 11 articles
Packaging testing
10
Pack eValuate | When should I use package testing?
Pack eValuate | How many packs can be evaluated?
Pack eValuate | Can I have two benchmark/control packs (competitor pack/current pack)?
Pack eValuate | What if I have more than three packs?
Pack eValuate | What if I don't have a benchmark/control pack?
See all 10 articles
Media planning and effectiveness
Digital media optimisation
7
Context Lab | What format do my ads need to be in?
Context Lab | How many ads can I compare?
Context Lab | What are my ads being compared to?
Context Lab | How much does a Context Lab study cost?
Context Lab | What results can I expect?
See all 7 articles
Consumer and retail trends
Global trend reports
0
Brand insights
Brand Equity Measurement
4
What is BrandEvaluator? | BrandEvaluator
When should I use BrandEvaluator? | BrandEvaluator
How is this solution different? | BrandEvaluator
Which countries is this available in? | BrandEvaluator
Creative Mix Optimisation
10
What is BrandCampaign? | BrandCampaign
When should I use BrandCampaign in the context of a media plan? | BrandCampaign
What types of ads can I test? | BrandCampaign
How many ads can I test? | BrandCampaign
What sample size is needed? | BrandCampaign
See all 10 articles