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FAQs
General
Kantar Marketplace platform
17
What is Kantar Marketplace? | Kantar Marketplace Platform
Which solutions are available? | Kantar Marketplace Platform
Which countries does Kantar Marketplace cover? | Kantar Marketplace Platform
Can I get a demo? | Kantar Marketplace Platform
How do I request a sample? | Kantar Marketplace Platform
See all 17 articles
Ad testing and development
Self-serve ad testing
7
Which media types can be tested as self-serve?
What inputs do I need to launch a self-serve ad test?
What types of ad tests is the self-serve solution best suited for?
Can my self-serve study include custom questions?
How many ads can I set up in one self-serve project?
See all 7 articles
Flexible ad testing, evaluation, optimisation (LINK+)
2
Which media types can be tested in LINK+? | LINK+
Can I compare the performance of Storyboards, TV and digital ads I test to my other ads?
All ad testing solutions
13
What format does my content need to be in? | LINK Solutions
How do I interpret my results? | All ad testing solutions
Can I compare the performance of print, OOH, POS ads I test to my other ads?
What are percentiles? | LINK Solutions
Why do you use percentiles? | LINK Solutions
See all 13 articles
LINK AI
8
What is LINK AI? | LINK AI
What is Analyser module? | LINK AI
Which brand category should I select? | LINK AI
What if my media file is too large to process? | LINK AI
What is LINK AI for Digital? | LINK AI
See all 8 articles
Innovation and product development
Idea testing
12
IdeaEvaluate | How is an idea different from a concept?
IdeaEvaluate | What format should my idea(s) be in?
IdeaEvaluate | When should IdeaEvaluate be used?
IdeaEvaluate | What kind of ideas can be tested?
IdeaEvaluate | How many Ideas can be included in the study?
See all 12 articles
Concept testing
10
ConceptEvaluate | What is concept testing?
ConceptEvaluate | How many concepts can be tested?
ConceptEvaluate | Can I specify which concepts are shown together?
ConceptEvaluate | How quickly can I get my results?
ConceptEvaluate | What format does the concept need to be in?
See all 10 articles
Packaging testing
10
PackEvaluate | When should I use package testing?
PackEvaluate | How many packs can be evaluated?
PackEvaluate | Can I have two benchmark/control packs (competitor pack/current pack)?
PackEvaluate | What if I have more than three packs?
PackEvaluate | What if I don't have a benchmark/control pack?
See all 10 articles
Media planning and effectiveness
Digital media optimisation
7
Context Lab | What format do my ads need to be in?
Context Lab | How many ads can I compare?
Context Lab | What are my ads being compared to?
Context Lab | How much does a Context Lab study cost?
Context Lab | What results can I expect?
See all 7 articles
Consumer and retail trends
Global trend reports
0
Brand insights
Brand Equity Measurement
4
What is BrandEvaluator? | BrandEvaluator
When should I use BrandEvaluator? | BrandEvaluator
How is this solution different? | BrandEvaluator
Which countries is this available in? | BrandEvaluator
Creative Mix Optimisation
10
What is BrandCampaign? | BrandCampaign
When should I use BrandCampaign in the context of a media plan? | BrandCampaign
What types of ads can I test? | BrandCampaign
How many ads can I test? | BrandCampaign
What sample size is needed? | BrandCampaign
See all 10 articles