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FAQs
General
Kantar Marketplace platform
10
Kantar Marketplace Platform | What is Kantar Marketplace?
Kantar Marketplace Platform | Which solutions are available?
Kantar Marketplace Platform | Which countries does Kantar Marketplace cover?
Kantar Marketplace Platform | Can I get a demo?
Kantar Marketplace Platform | How do I request a sample?
See all 10 articles
Ad testing and development
Ad testing (Link Now)
11
Link Now | How should I determine my target sample?
Link Now | Which media types can be tested?
Link Now | What inputs do I need to launch an ad test?
Link Now | How will the results of my ad test be delivered?
Link Now | What is facial coding?
See all 11 articles
Ad testing with diagnostics (Link Express)
3
Link Express | How quickly can I get my results?
Link Express | How will I receive my results?
Link Express | Can my study include custom questions?
In-market ad testing (Ad Now)
10
Ad Now | What is Ad Now?
Ad Now | When should I use Ad Now in the context of a campaign?
Ad Now | What types of ads can I test?
Ad Now | How many ads can I test?
Ad Now | What sample size is needed?
See all 10 articles
Link Solutions
7
Link Solutions | What format does my content need to be in?
Link Solutions | How do I interpret my results?
Link Solutions | Will I be able to compare the performance of the ads I test?
Link Solutions | What are percentiles?
Link Solutions | Why do you use percentiles?
See all 7 articles
Innovation and product development
Product testing
7
Product eValuate | Is this available in my market?
Product eValuate | When should I use Product eValuate?
Product eValuate | How much does it cost?
Product eValuate | How are results of the study delivered?
Product eValuate | What is Home Tester Club?
See all 7 articles
Idea testing
12
Idea eValuate | How is an Idea different from a Concept?
Idea eValuate | What format should my Idea(s) be in?
Idea eValuate | When should Idea eValuate be used?
Idea eValuate | What kind of ideas can be tested?
Idea eValuate | How many Ideas can be included in the study?
See all 12 articles
Concept testing
10
Concept eValuate | What is concept testing?
Concept eValuate | How many concepts can be tested?
Concept eValuate | Can I specify which concepts are shown together?
Concept eValuate | How quickly can I get my results?
Concept eValuate | What format does the concept need to be in?
See all 10 articles
Packaging testing
10
Pack eValuate | When should I use package testing?
Pack eValuate | How many packs can be evaluated?
Pack eValuate | Can I have two benchmark/control packs (competitor pack/current pack)?
Pack eValuate | What if I have more than three packs?
Pack eValuate | What if I don't have a benchmark/control pack?
See all 10 articles
Media planning and effectiveness
Digital media optimisation
7
Context Lab | What format do my ads need to be in?
Context Lab | How many ads can I compare?
Context Lab | What are my ads being compared to?
Context Lab | How much does a Context Lab study cost?
Context Lab | What results can I expect?
See all 7 articles
Digital campaign optimisation
0
Express Surveys
DIY surveys
5
Express Survey | USD pricing and payment options
Express Survey | How do I choose my respondents?
Express Survey | Feasibility calculator
Express Survey | Survey builder video question type
Express Survey | GBP pricing and payment options
Consumer and retail trends
Global trend reports
0
Brand insights
Corporate brand reputation reports
3
BrandZ Corporate Reputation | How does BrandZ measure Corporate Reputation?
BrandZ Corporate Reputation | Does the Corporate Reputation report include benchmarks for my brand?
BrandZ Corporate Reputation | What does the Corporate Reputation report give me beyond my brand’s results?
Brand equity data packages
3
Brand Z Brand Equity Data Packages | How often is new data available?
Brand Z Brand Equity Data Packages | I need help interpreting the data. Is support available?
Brand Z Brand Equity Data Packages | Where can I find out what each measure means?
Brand equity reports
4
BrandZ Perspectives: Brand Equity | How does BrandZ measure Brand Equity?
BrandZ Perspectives: Brand Equity | What is included in the Brand equity report?
BrandZ Perspectives: Brand Equity | Does the Brand Equity report have benchmarks for my brand?
BrandZ Perspectives: Brand Equity | How do I interpret this report?
Consumer trust reports
3
BrandZ Perspectives: Consumer Trust | How does Brand Z measure Consumer Trust?
BrandZ Perspectives: Consumer Trust | Does the Consumer Trust report include benchmarks for my brand?
BrandZ Perspectives: Consumer Trust | What does the Consumer Trust report give me beyond my brand’s results?
Brand purpose reports
3
BrandZ Perspectives: Brand Purpose | How does BrandZ measure Brand Purpose?
BrandZ Perspectives: Brand Purpose | Does the Brand Purpose report include benchmarks for my brand?
BrandZ Perspectives: Brand Purpose | What does the Brand Purpose report give me beyond my brand’s results?
In-market ad testing
0
Global trend reports
0
Perspectives series
5
BrandZ Perspectives Series | How robust is BrandZ data?
BrandZ Perspectives Series | Is it possible to receive brand consultancy to support the reports?
BrandZ Perspectives Series | What is the frequency of fieldwork and can new fieldwork launch at any point in the year?
BrandZ Perspectives Series | Are translations available for the reports?
BrandZ Perspectives Series | My brand isn’t currently available - can I add a category/brand/market to BrandZ coverage?
Ad Hoc Data Requests
2
BrandZ Ad Hoc Data Requests | What is the frequency of fieldwork and can new fieldwork launch at any point in the year?
BrandZ Ad Hoc Data Requests | If I want to launch new fieldwork can I amend the questions asked?