Kantar Marketplace platform 17

• Kantar Marketplace Platform | What is Kantar Marketplace?
• Kantar Marketplace Platform | Which solutions are available?
• Kantar Marketplace Platform | Which countries does Kantar Marketplace cover?
• Kantar Marketplace Platform | Can I get a demo?
• Kantar Marketplace Platform | How do I request a sample?

See all 17 articles

Ad testing (Link Now) 14

• Link Now | How should I determine my target sample?
• Link Now | Which media types can be tested?
• Link Now | What inputs do I need to launch an ad test?
• Link Now | How will the results of my ad test be delivered?
• Link Now | What is facial coding?

See all 14 articles

Ad testing with diagnostics (Link Express) 3

• Link Express | How quickly can I get my results?
• Link Express | How will I receive my results?
• Link Express | Can my study include custom questions?

Link Solutions 7

• Link Solutions | What format does my content need to be in?
• Link Solutions | How do I interpret my results?
• Link Solutions | Will I be able to compare the performance of the ads I test?
• Link Solutions | What are percentiles?
• Link Solutions | Why do you use percentiles?

See all 7 articles

Link AI 8

• Link AI | What is Link AI?
• Link AI | What is Analyser module?
• Link AI | Which brand category should I select?
• Link AI | What if my media file is too large to process?
• Link AI | What is Link AI for Digital?

See all 8 articles

Idea testing 13

• Idea eValuate | How is an Idea different from a Concept?
• Idea eValuate | What format should my Idea(s) be in?
• Idea eValuate | When should Idea eValuate be used?
• Idea eValuate | What kind of ideas can be tested?
• Idea eValuate | How many Ideas can be included in the study?

See all 13 articles

Concept testing 11

• Concept eValuate | What is concept testing?
• Concept eValuate | How many concepts can be tested?
• Concept eValuate | Can I specify which concepts are shown together?
• Concept eValuate | How quickly can I get my results?
• Concept eValuate | What format does the concept need to be in?

See all 11 articles

Packaging testing 10

• Pack eValuate | When should I use package testing?
• Pack eValuate | How many packs can be evaluated?
• Pack eValuate | Can I have two benchmark/control packs (competitor pack/current pack)?
• Pack eValuate | What if I have more than three packs?
• Pack eValuate | What if I don't have a benchmark/control pack?

See all 10 articles

Digital media optimisation 7

• Context Lab | What format do my ads need to be in?
• Context Lab | How many ads can I compare?
• Context Lab | What are my ads being compared to?
• Context Lab | How much does a Context Lab study cost?
• Context Lab | What results can I expect?

See all 7 articles

Digital campaign optimisation 0

Global trend reports 0

Brand Equity Measurement 4

• Brand Equity Evaluation | What is Brand Equity Evaluation?
• Brand Equity Evaluation | When should I use Brand Equity Evaluation?
• Brand Equity Evaluation | How is this solution different?
• Brand Equity Evaluation | Which countries is this available in?

Creative mix optimisation (Ad Now) 10

• Ad Now | What is Ad Now?
• Ad Now | When should I use Ad Now in the context of a campaign?
• Ad Now | What types of ads can I test?
• Ad Now | How many ads can I test?
• Ad Now | What sample size is needed?

See all 10 articles

In-market ad testing 0

Global trend reports 0