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FAQs
General
Kantar Marketplace platform
17
Kantar Marketplace Platform | What is Kantar Marketplace?
Kantar Marketplace Platform | Which solutions are available?
Kantar Marketplace Platform | Which countries does Kantar Marketplace cover?
Kantar Marketplace Platform | Can I get a demo?
Kantar Marketplace Platform | How do I request a sample?
See all 17 articles
Ad testing and development
Ad testing (Link Now)
14
Link Now | How should I determine my target sample?
Link Now | Which media types can be tested?
Link Now | What inputs do I need to launch an ad test?
Link Now | How will the results of my ad test be delivered?
Link Now | What is facial coding?
See all 14 articles
Ad testing with diagnostics (Link Express)
3
Link Express | How quickly can I get my results?
Link Express | How will I receive my results?
Link Express | Can my study include custom questions?
Link Solutions
7
Link Solutions | What format does my content need to be in?
Link Solutions | How do I interpret my results?
Link Solutions | Will I be able to compare the performance of the ads I test?
Link Solutions | What are percentiles?
Link Solutions | Why do you use percentiles?
See all 7 articles
Link AI
8
Link AI | What is Link AI?
Link AI | What is Analyser module?
Link AI | Which brand category should I select?
Link AI | What if my media file is too large to process?
Link AI | What is Link AI for Digital?
See all 8 articles
Innovation and product development
Idea testing
13
Idea eValuate | How is an Idea different from a Concept?
Idea eValuate | What format should my Idea(s) be in?
Idea eValuate | When should Idea eValuate be used?
Idea eValuate | What kind of ideas can be tested?
Idea eValuate | How many Ideas can be included in the study?
See all 13 articles
Concept testing
11
Concept eValuate | What is concept testing?
Concept eValuate | How many concepts can be tested?
Concept eValuate | Can I specify which concepts are shown together?
Concept eValuate | How quickly can I get my results?
Concept eValuate | What format does the concept need to be in?
See all 11 articles
Packaging testing
10
Pack eValuate | When should I use package testing?
Pack eValuate | How many packs can be evaluated?
Pack eValuate | Can I have two benchmark/control packs (competitor pack/current pack)?
Pack eValuate | What if I have more than three packs?
Pack eValuate | What if I don't have a benchmark/control pack?
See all 10 articles
Media planning and effectiveness
Digital media optimisation
7
Context Lab | What format do my ads need to be in?
Context Lab | How many ads can I compare?
Context Lab | What are my ads being compared to?
Context Lab | How much does a Context Lab study cost?
Context Lab | What results can I expect?
See all 7 articles
Digital campaign optimisation
0
Consumer and retail trends
Global trend reports
0
Brand insights
Brand Equity Measurement
4
Brand Equity Evaluation | What is Brand Equity Evaluation?
Brand Equity Evaluation | When should I use Brand Equity Evaluation?
Brand Equity Evaluation | How is this solution different?
Brand Equity Evaluation | Which countries is this available in?
Creative mix optimisation (Ad Now)
10
Ad Now | What is Ad Now?
Ad Now | When should I use Ad Now in the context of a campaign?
Ad Now | What types of ads can I test?
Ad Now | How many ads can I test?
Ad Now | What sample size is needed?
See all 10 articles
In-market ad testing
0
Global trend reports
0