Kantar Marketplace platform 18

• What is Kantar Marketplace? | Kantar Marketplace Platform
• Which solutions are available? | Kantar Marketplace Platform
• Can I get a demo? | Kantar Marketplace Platform
• Which countries does Kantar Marketplace cover? | Kantar Marketplace Platform
• How do I sign up? | Kantar Marketplace Platform

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Self-serve ad testing 7

• Which media types can be tested as self-serve? | Self-serve ad testing
• What inputs do I need to launch a self-serve ad test? | Self-serve ad testing
• What types of ad tests is the self-serve solution best suited for? | Self-serve ad testing
• What digital contexts are available in each market? | Self-serve ad testing
• How many ads can I set up in one self-serve project? | Self-serve ad testing

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Flexible ad testing, evaluation, optimisation (LINK+) 2

• Which media types can be tested in LINK+? | LINK+
• Can I compare the performance of Storyboards, TV and digital ads I test to my other ads? | LINK+

All ad testing solutions 13

• How do I interpret my results? | All ad testing solutions
• What is facial coding? | All ad testing solutions
• How should I determine my target sample? | All ad testing solutions
• What format does my content need to be in? | LINK Solutions
• What are percentiles? | LINK Solutions

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LINK AI 9

• What is LINK AI? | LINK AI
• What is Analyser module? | LINK AI
• What is LINK AI for Digital? | LINK AI
• What format does my LINK AI content need to be in? | LINK AI
• Pre-upload checklist | LINK AI

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AI-powered concept testing 8

• What is ConceptEvaluate AI testing? | ConceptEvaluate AI
• Is ConceptEvaluate AI a replacement for ConceptEvaluate?​ | ConceptEvaluate AI
• How many concepts can be tested? | ConceptEvaluate AI
• What format should my concepts be in? | ConceptEvaluate AI
• Can ConceptEvaluate AI evaluate concept insights?​ | ConceptEvaluate AI

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Concept testing 10

• What is concept testing? | ConceptEvaluate
• What format does the concept need to be in? | ConceptEvaluate
• What norms are available? | ConceptEvaluate
• How many concepts can be tested? | ConceptEvaluate
• How quickly can I get my results? | ConceptEvaluate

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Idea screening 15

• Getting Started Checklist | IdeaEvaluate
• Best Practice Guidelines | IdeaEvaluate
• How is an idea different from a concept? | IdeaEvaluate
• When should IdeaEvaluate be used? | IdeaEvaluate
• What kind of ideas can be tested? | IdeaEvaluate

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Post-launch innovation testing 10

• What is LaunchEvaluate? | LaunchEvaluate​
• What are the benefits of LaunchEvaluate? | LaunchEvaluate​
• When should I use LaunchEvaluate? | LaunchEvaluate​
• What are the key metrics evaluated? | LaunchEvaluate​
• Setup Options | LaunchEvaluate​

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Package design screening and testing 12

• What is PackEvaluate screening? | PackEvaluate
• Stimuli guidelines for PackEvaluate screening | PackEvaluate
• What is PackEvaluate testing? | PackEvaluate
• Stimuli guidelines for PackEvaluate testing | PackEvaluate
• Getting Started Checklist | PackEvaluate

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Digital media optimisation 7

• What results can I expect? | Context Lab
• What are my ads being compared to? | Context Lab
• How much does a Context Lab study cost? | Context Lab
• What format do my ads need to be in? | Context Lab
• How many ads can I compare? | Context Lab

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Brand Equity Measurement 4

• What is BrandEvaluator? | BrandEvaluator
• When should I use BrandEvaluator? | BrandEvaluator
• How is this solution different? | BrandEvaluator
• Which markets is BrandEvaluator available in? | BrandEvaluator

Creative Mix Optimisation 10

• What is BrandCampaign? | BrandCampaign
• What norms are available? | BrandCampaign
• How many ads can I test? | BrandCampaign
• When should I use BrandCampaign in the context of a media plan? | BrandCampaign
• What sample size is needed? | BrandCampaign

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