Kantar Marketplace platform 16

• Kantar Marketplace Platform | What is Kantar Marketplace?
• Kantar Marketplace Platform | Which solutions are available?
• Kantar Marketplace Platform | Which countries does Kantar Marketplace cover?
• Kantar Marketplace Platform | Can I get a demo?
• Kantar Marketplace Platform | How do I request a sample?

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Ad testing (Link Now) 14

• Link Now | How should I determine my target sample?
• Link Now | Which media types can be tested?
• Link Now | What inputs do I need to launch an ad test?
• Link Now | How will the results of my ad test be delivered?
• Link Now | What is facial coding?

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Ad testing with diagnostics (Link Express) 3

• Link Express | How quickly can I get my results?
• Link Express | How will I receive my results?
• Link Express | Can my study include custom questions?

In-market ad testing (Ad Now) 10

• Ad Now | What is Ad Now?
• Ad Now | When should I use Ad Now in the context of a campaign?
• Ad Now | What types of ads can I test?
• Ad Now | How many ads can I test?
• Ad Now | What sample size is needed?

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Link Solutions 7

• Link Solutions | What format does my content need to be in?
• Link Solutions | How do I interpret my results?
• Link Solutions | Will I be able to compare the performance of the ads I test?
• Link Solutions | What are percentiles?
• Link Solutions | Why do you use percentiles?

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Link AI 5

• Link AI | What is Link AI?
• Link AI | What is Analyser?
• Link AI | Which brand category should I select?
• Link AI | What if my media file is too large to process?
• Link AI | What is Link AI for Digital?

Product testing 7

• Product eValuate | Is this available in my market?
• Product eValuate | When should I use Product eValuate?
• Product eValuate | How much does it cost?
• Product eValuate | How are results of the study delivered?
• Product eValuate | What is Home Tester Club?

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Idea testing 13

• Idea eValuate | How is an Idea different from a Concept?
• Idea eValuate | What format should my Idea(s) be in?
• Idea eValuate | When should Idea eValuate be used?
• Idea eValuate | What kind of ideas can be tested?
• Idea eValuate | How many Ideas can be included in the study?

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Concept testing 11

• Concept eValuate | What is concept testing?
• Concept eValuate | How many concepts can be tested?
• Concept eValuate | Can I specify which concepts are shown together?
• Concept eValuate | How quickly can I get my results?
• Concept eValuate | What format does the concept need to be in?

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Packaging testing 10

• Pack eValuate | When should I use package testing?
• Pack eValuate | How many packs can be evaluated?
• Pack eValuate | Can I have two benchmark/control packs (competitor pack/current pack)?
• Pack eValuate | What if I have more than three packs?
• Pack eValuate | What if I don't have a benchmark/control pack?

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Digital media optimisation 7

• Context Lab | What format do my ads need to be in?
• Context Lab | How many ads can I compare?
• Context Lab | What are my ads being compared to?
• Context Lab | How much does a Context Lab study cost?
• Context Lab | What results can I expect?

See all 7 articles

Digital campaign optimisation 0

Global trend reports 0

Corporate brand reputation reports 3

• BrandZ Corporate Reputation | How does BrandZ measure Corporate Reputation?
• BrandZ Corporate Reputation | Does the Corporate Reputation report include benchmarks for my brand?
• BrandZ Corporate Reputation | What does the Corporate Reputation report give me beyond my brand’s results?

Brand equity data packages 3

• Brand Z Brand Equity Data Packages | How often is new data available?
• Brand Z Brand Equity Data Packages | I need help interpreting the data. Is support available?
• Brand Z Brand Equity Data Packages | Where can I find out what each measure means?

Brand equity reports 4

• BrandZ Perspectives: Brand Equity | How does BrandZ measure Brand Equity?
• BrandZ Perspectives: Brand Equity | What is included in the Brand equity report?
• BrandZ Perspectives: Brand Equity | Does the Brand Equity report have benchmarks for my brand?
• BrandZ Perspectives: Brand Equity | How do I interpret this report?

Consumer trust reports 3

• BrandZ Perspectives: Consumer Trust | How does Brand Z measure Consumer Trust?
• BrandZ Perspectives: Consumer Trust | Does the Consumer Trust report include benchmarks for my brand?
• BrandZ Perspectives: Consumer Trust | What does the Consumer Trust report give me beyond my brand’s results?

Brand purpose reports 3

• BrandZ Perspectives: Brand Purpose | How does BrandZ measure Brand Purpose?
• BrandZ Perspectives: Brand Purpose | Does the Brand Purpose report include benchmarks for my brand?
• BrandZ Perspectives: Brand Purpose | What does the Brand Purpose report give me beyond my brand’s results?

In-market ad testing 0

Global trend reports 0

Perspectives series 5

• BrandZ Perspectives Series | How robust is BrandZ data?
• BrandZ Perspectives Series | Is it possible to receive brand consultancy to support the reports?
• BrandZ Perspectives Series | What is the frequency of fieldwork and can new fieldwork launch at any point in the year?
• BrandZ Perspectives Series | Are translations available for the reports?
• BrandZ Perspectives Series | My brand isn’t currently available - can I add a category/brand/market to BrandZ coverage?

Ad Hoc Data Requests 2

• BrandZ Ad Hoc Data Requests | What is the frequency of fieldwork and can new fieldwork launch at any point in the year?
• BrandZ Ad Hoc Data Requests | If I want to launch new fieldwork can I amend the questions asked?