Kantar Marketplace platform 16

• What is Kantar Marketplace? | Kantar Marketplace Platform
• Which solutions are available? | Kantar Marketplace Platform
• Which countries does Kantar Marketplace cover? | Kantar Marketplace Platform
• Can I get a demo? | Kantar Marketplace Platform
• How do I request a sample? | Kantar Marketplace Platform

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Ad testing (Link Now) 14

• How should I determine my target sample? | Link Now
• Which media types can be tested? | Link Now
• What inputs do I need to launch an ad test? | Link Now
• How will the results of my ad test be delivered? | Link Now
• What is facial coding? | Link Now

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Ad testing with diagnostics (Link Express) 3

• How quickly can I get my results? | Link Express
• Link Express | How will I receive my results?
• Can my study include custom questions? | Link Express

Link Solutions 7

• Link Solutions | What format does my content need to be in?
• Link Solutions | How do I interpret my results?
• Link Solutions | Will I be able to compare the performance of the ads I test?
• Link Solutions | What are percentiles?
• Link Solutions | Why do you use percentiles?

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Link AI 8

• What is Link AI? | Link AI
• What is Analyser module? | Link AI
• Which brand category should I select? | Link AI
• What if my media file is too large to process? | Link AI
• What is Link AI for Digital? | Link AI

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Idea testing 13

• Idea eValuate | How is an Idea different from a Concept?
• Idea eValuate | What format should my Idea(s) be in?
• Idea eValuate | When should Idea eValuate be used?
• Idea eValuate | What kind of ideas can be tested?
• Idea eValuate | How many Ideas can be included in the study?

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Concept testing 11

• Concept eValuate | What is concept testing?
• Concept eValuate | How many concepts can be tested?
• Concept eValuate | Can I specify which concepts are shown together?
• Concept eValuate | How quickly can I get my results?
• Concept eValuate | What format does the concept need to be in?

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Packaging testing 10

• Pack eValuate | When should I use package testing?
• Pack eValuate | How many packs can be evaluated?
• Pack eValuate | Can I have two benchmark/control packs (competitor pack/current pack)?
• Pack eValuate | What if I have more than three packs?
• Pack eValuate | What if I don't have a benchmark/control pack?

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Digital media optimisation 7

• Context Lab | What format do my ads need to be in?
• Context Lab | How many ads can I compare?
• Context Lab | What are my ads being compared to?
• Context Lab | How much does a Context Lab study cost?
• Context Lab | What results can I expect?

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Global trend reports 0

Brand Equity Measurement 4

• What is BrandEvaluator? | BrandEvaluator
• When should I use BrandEvaluator? | BrandEvaluator
• How is this solution different? | BrandEvaluator
• Which countries is this available in? | BrandEvaluator

Creative Mix Optimisation 10

• What is BrandCampaign? | BrandCampaign
• When should I use BrandCampaign in the context of a media plan? | BrandCampaign
• What types of ads can I test? | BrandCampaign
• How many ads can I test? | BrandCampaign
• What sample size is needed? | BrandCampaign

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