Kantar Marketplace platform 17

• What is Kantar Marketplace? | Kantar Marketplace Platform
• Which solutions are available? | Kantar Marketplace Platform
• Which countries does Kantar Marketplace cover? | Kantar Marketplace Platform
• Can I get a demo? | Kantar Marketplace Platform
• How do I request a sample? | Kantar Marketplace Platform

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Self-serve ad testing 8

• Which media types can be tested as self-serve?
• What inputs do I need to launch a self-serve ad test?
• What types of ad tests is the self-serve solution best suited for?
• Can my self-serve study include custom questions?
• e-learning course for self-serve users (interactive) | Link Now

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Flexible ad testing, evaluation, optimisation (LINK+) 2

• Which media types can be tested in LINK+? | LINK+
• Can I compare the performance of Storyboards, TV and digital ads I test to my other ads?

All ad testing solutions 13

• What format does my content need to be in? | Link Solutions
• How do I interpret my results? | All ad testing solutions
• Can I compare the performance of print, OOH, POS ads I test to my other ads?
• What are percentiles? | Link Solutions
• Why do you use percentiles? | Link Solutions

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Link AI 8

• What is Link AI? | Link AI
• What is Analyser module? | Link AI
• Which brand category should I select? | Link AI
• What if my media file is too large to process? | Link AI
• What is Link AI for Digital? | Link AI

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Idea testing 13

• Idea eValuate | How is an Idea different from a Concept?
• Idea eValuate | What format should my Idea(s) be in?
• Idea eValuate | When should Idea eValuate be used?
• Idea eValuate | What kind of ideas can be tested?
• Idea eValuate | How many Ideas can be included in the study?

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Concept testing 11

• Concept eValuate | What is concept testing?
• Concept eValuate | How many concepts can be tested?
• Concept eValuate | Can I specify which concepts are shown together?
• Concept eValuate | How quickly can I get my results?
• Concept eValuate | What format does the concept need to be in?

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Packaging testing 10

• Pack eValuate | When should I use package testing?
• Pack eValuate | How many packs can be evaluated?
• Pack eValuate | Can I have two benchmark/control packs (competitor pack/current pack)?
• Pack eValuate | What if I have more than three packs?
• Pack eValuate | What if I don't have a benchmark/control pack?

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Digital media optimisation 7

• Context Lab | What format do my ads need to be in?
• Context Lab | How many ads can I compare?
• Context Lab | What are my ads being compared to?
• Context Lab | How much does a Context Lab study cost?
• Context Lab | What results can I expect?

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Global trend reports 0

Brand Equity Measurement 4

• What is BrandEvaluator? | BrandEvaluator
• When should I use BrandEvaluator? | BrandEvaluator
• How is this solution different? | BrandEvaluator
• Which countries is this available in? | BrandEvaluator

Creative Mix Optimisation 10

• What is BrandCampaign? | BrandCampaign
• When should I use BrandCampaign in the context of a media plan? | BrandCampaign
• What types of ads can I test? | BrandCampaign
• How many ads can I test? | BrandCampaign
• What sample size is needed? | BrandCampaign

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