Proven solutions, game-changing tech


Kantar Marketplace encompasses a broad range of solutions across the following categories:


  • Ad testing and development
    • Ad testing
      • Powerful, fast and flexible solutions for digital, TV and static ads.
      • Evaluate and optimise your creative with LINK+
    • AI-powered ad testing
      • Test your own or competitor digital, static and TV ads with LINK AI


  • Innovation and product development
    • Idea screening
      • Quickly shortlist and develop high-potential ideas with IdeaEvaluate
    • Concept testing
      • Identify and optimise your highest potential innovation concepts with ConceptEvaluate
    • AI-powered concept testing
    • Package design screening and testing
      • Accelerate your packaging development journey with PackEvaluate
    • Post-launch innovation testing


  • Media planning and effectiveness
    • Digital media optimisation
      • Boost digital ad performance across media placements with Context Lab


  • Brand insights
    • Brand tracking
      • The next evolution of brand tracking technology - empower your daily marketing decisions with BrandDynamics
    • Brand equity measurement
      • Unlock brand growth opportunities, affordably and at speed with BrandEvaluator 
    • Brand equity snapshot
      • Discover your top brand equity indicators in seconds with BrandSnapshot powered by BrandZ. 
    • Creative mix optimisation
      • Make faster, smarter in-market campaign decisions with BrandCampaign


  • Customer experience insights
    • Customer experience optimisation
      • Get fast, robust, and affordable insight into the impact of customer experience on brand with ExperienceEvaluator


To understand which specific solutions are available in your market, visit the solution index page on the Kantar Marketplace website.