Proven solutions, game-changing tech.
Kantar Marketplace encompasses a broad range of solutions across the following categories:
- Ad testing and development
- Ad Testing
- Powerful, fast and flexible solutions for digital, TV and static ads.
- Evaluate and optimise your creative with LINK+.
- AI-Powered Ad Testing
- Test your own or competitor digital and TV ads with Link AI.
- Test your own or competitor digital and TV ads with Link AI.
- Ad Testing
- Innovation and product development
- Idea screening
- Quickly shortlist and develop high-potential ideas with Idea eValuate.
- Concept testing
- Identify and optimise your highest potential innovation concepts with Concept eValuate.
- Package design screening and testing
- Accelerate your packaging development journey with Pack eValuate.
- Idea screening
- Media planning and effectiveness
- Digital Media optimisation
- Boost digital ad performance across media placements with Context Lab.
- Boost digital ad performance across media placements with Context Lab.
- Digital Media optimisation
- Brand insights
- Brand Tracking
- The next evolution of brand tracking technology - empower your daily marketing decisions with BrandNow.
- Brand equity measurement
- Unlock brand growth opportunities, affordably and at speed with Brand Equity Evaluation.
- Brand equity snapshot
- Discover your top brand equity indicators in seconds with BrandSnapshot powered by BrandZ.
- Creative mix optimisation
- Make fast investment decisions by measuring in market creative performance with Ad Now.
- Brand Tracking
To understand which specific solutions are available in your market, visit the solution index page on the Kantar Marketplace website.