Proven solutions, game-changing tech


Kantar Marketplace encompasses a broad range of solutions across the following categories:


  • Ad testing and development
    • Ad testing
      • Nurture, evaluate and optimise your creative at every stage of development with LINK+
    • AI-powered ad testing
      • Know what will work across digital, TV, static and creator content, and make faster, more confident decisions with LINK AI


  • Innovation and product development
    • Idea screening
      • Quickly shortlist and develop high-potential ideas with IdeaEvaluate
    • AI-powered concept testing
    • Concept testing
      • Identify and optimise your highest potential innovation concepts with ConceptEvaluate
    • Package design screening and testing
      • Accelerate your packaging development journey with PackEvaluate
    • Post-launch innovation testing
    • Price testing


  • Media planning and effectiveness
    • Digital media optimisation
      • Boost digital ad performance across media placements with Context Lab


  • Brand insights
    • Brand tracking
    • Brand equity measurement
      • Unlock brand growth opportunities, affordably and at speed with BrandEvaluator
    • Brand equity snapshot
      • Discover your top brand equity indicators in seconds with BrandSnapshot powered by BrandZ. 
    • Creative mix optimisation
      • Make faster, smarter in-market campaign decisions with BrandCampaign
    • Brand positioning


  • Customer experience insights
    • Customer experience optimisation
      • Get fast, robust, and affordable insight into the impact of customer experience on brand with ExperienceEvaluator


To understand which solutions are available in your market, visit our solution page here on the Kantar Marketplace website.