Who accounts for category sales and what is the media type?
When deciding on your target sample for ad testing, you should consider two things:
|Who accounts for 70%* sales in your category?||What is the media target?|
This will allow you to aim for a sample that will give the most accurate view of how well the content will create short and long-term predisposition to your brand.
In order to get results that are representative, it is recommended to aim for an overlap between the two.
- Try to avoid complex samples with a low incidence rate**. The harder the sample is to find, the longer the interviewing will take and the more likely additional costs will be incurred.
- Limit demographic quotas to age & gender only, with a maximum of 3 age bands.
- For self-serve, interlocking quotas are not supported.
*The % of the population that will qualify for your survey taking into account what the panel can target.
**There is a minimum incidence rate for our self-serve solutions, which is 30%. If you require a sample that falls outside of this, it could still be feasible through our serviced offer, instead of self-serve.