You will receive snapshot and detailed comparisons of your results via an online dashboard and downloadable PowerPoint presentation covering:
- Main ad summary: a simple colour-coded snapshot showing at a glance how each ad performed versus norms across key metrics.
- Engagement summary: measures to understand the ad's creative impact. How well it captures people's attention and how strongly it links to your brand.
- Brand associations: Shows how strongly the associations you want your ad to build will stick in people's minds.
- Predisposition - persuasion: see how your ad will drive short-term sales through persuasion, amongst different user groups.
- Predisposition - equity: understand if your campaign will build meaningful and different associations for your brand. Brands that are meaningful, different and salient command a greater market share, are more likely to grow and can charge a premium.
- Detailed metrics: a detailed look at each metric, with a granular comparison of all ads you've tested.
- Summary measures: summary metrics calculated with our unique validations to assess the ad's likely effectiveness.
- Awareness Index Prediction
- Short-Term Sales Likelihood score
- Meaningful Difference (Power) score