You will receive snapshot and detailed comparisons of your results via an online dashboard and downloadable PowerPoint presentation covering:


  • Main ad summary:  a simple colour-coded snapshot showing at a glance how each ad performed versus norms across key metrics.


  • Engagement summary: measures to understand the ad's creative impact.  How well it captures people's attention and how strongly it links to your brand.


  • Brand associations: Shows how strongly the associations you want your ad to build will stick in people's minds.


  • Predisposition - persuasion: see how your ad will drive short-term sales through persuasion, amongst different user groups.


  • Predisposition - equity: understand if your campaign will build meaningful and different associations for your brand.  Brands that are meaningful, different and salient command a greater market share, are more likely to grow and can charge a premium.


  • Detailed metrics: a detailed look at each metric, with a granular comparison of all ads you've tested.


  • Summary measures: summary metrics calculated with our unique validations to assess the ad's likely effectiveness.
    • Awareness Index Prediction
    • Short-Term Sales Likelihood score
    • Meaningful Difference (Power) score