Comprehensive ad performance overview and results available in our interactive dashboard
For each project, an online dashboard will be generated. Each dashboard captures results for metrics included in your ad test, for example, validated composite measures which predict on air ad performance, Short & Long Term Effectiveness Likelihood and also further diagnoses how an ad has performed in the areas of ‘engagement’, ‘brand predisposition’ and ‘brand associations’ etc. Where included, facial coding results are included within the 'expressiveness' metric tile.
Similarly, behavioral data used in evaluating performance of digital ads, when tested in-context (e.g. Facebook, YouTube etc.), will be available in the dashboard.
Each dashboard can be downloaded into a PowerPoint presentation that covers all the important metrics included in your ad test.
Want to know more about interpreting your results? Check out this article!