Comprehensive ad performance overview and results available in downloadable dashboard
For each project, an online snapshot dashboard will be generated. Each dashboard captures 3 validated composite measures which predict on air ad performance, Short & Long Term Effectiveness Likelihood and also further diagnoses how an ad has performed in the areas of ‘engagement’, ‘brand predisposition’ and ‘brand associations’. Where included, facial coding is included within the 'expressiveness' metric.
Each dashboard can be downloaded into a PowerPoint presentation which covers:
| Main ad summary | A simple color-coded snapshot showing at a glance how each ad performed versus norms across key metrics. |
| Engagement summary | Measures to understand the ad's creative impact. How well it captures people's attention and how strongly it links to your brand. |
| Brand associations | Shows how strongly the associations you want your ad to build will stick in people's minds. |
| Predisposition - persuasion | See how your ad will drive short-term sales through persuasion, amongst different user groups. |
| Predisposition - equity | Understand if your campaign will build meaningful and different associations for your brand. Brands that are meaningful, different and salient command a greater market share, are more likely to grow and can charge a premium. |
| Detailed metrics | A detailed look at each metric, with a granular comparison of all ads you've tested. |
| Summary measures | Summary metrics calculated with our unique validations to assess the ad's likely effectiveness.
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