What is Link AI for Digital?


Link AI is a state-of-the-art, perpetually trained platform that reliably predicts an ad’s in-market success all in under 15 minutes without a consumer sample. It is built on the Link database, from 230k+ tests, 10+ years of data, and 30MM+ human interactions.

Link AI decomposes each ad into a sequence of frames and further breaks down the content into pictures, audio, speech, objects, colours, text on screen and other attributes.

The machine extracts up to 20,000 features from the video file using AI video processors, inputs them into machine-learning models trained in the Link database, and finally predicts the ad’s score on creative effectiveness metrics.

A picture containing diagram

Description automatically generated

Scores included in Link AI for Digital predictions are:

  • Brand: Aided Awareness, Consideration, Purchase Intent
  • Creative: Impact, Power, Branding, Enjoyment, Persuasion, Affinity
  • Behavioural:
    1. Facebook: Interaction, Skip Time, Action Likelihood
    2. Youtube Skippable: Skip Time, Action Likelihood
    3. Youtube Non-skippable: Action Likelihood
    4. Other Online Video: Skip Time, Action Likelihood

Graphical user interface, text, application

Description automatically generated

 

See examples of the dashboard below:

A screenshot of a computer

Description automatically generated with medium confidence

A screenshot of a computer

Description automatically generated with medium confidence

A screenshot of a computer

Description automatically generated with medium confidence