Link AI is a state-of-the-art, perpetually trained platform that reliably predicts an ad’s in-market in under 15 minutes without a consumer sample. It is built on the Link database, with 230k+ tests, 10+ years of data, and 30MM+ human interactions.
Link AI decomposes each ad into a sequence of frames and further breaks down the content into pictures, audio, speech, objects, , text on screen and so on.
The machine extracts up to 20,000 features from the video file using AI video processors, inputs them into machine-learning models trained in the Link database, and finally predicts the ad’s score on creative effectiveness metrics
Scores included in Link AI predictions Power, Short Term Sales Likelihood, Impact, Branding, and Enjoyment.
What is the Analyser module?
The Analyser Module for Link AI extends the application of Artificial Intelligence for creative guidance, and adds diagnostic power to help understand why an ad performs and how to improve.
What features do you get with the Analyzer module?
Additional KPIs: Additional metrics are available on the Analyzer module to help diagnose ad performance. These incremental KPIs are: Awareness Index, Appealing, Brand Difference, Persuasion, Affinity, Relevant, Understanding, Meaningful, Different, and Involvement
KPI Trace Lines: Trace lines are the machine’s second-by-second prediction for each KPI based on the content until that moment so that the user can diagnose which scenes impact the KPI the most. We don't see value in looking at traces in isolated seconds, instead, what we like to point out to clients is the pattern of trend lines – as every trace will have peaks and valleys. Are they going in the right direction?
Emotion Snapshot: The Emotion snapshot is the predicted likelihood of an ad to trigger emotions and facial responses, to understand whether the ad drives any emotional reaction among audiences. The emotions we use are scientific terms. But the snapshot is just that – it tells us whether or not the ad is likely to create a positive emotional response (the right side of the chart) or a negative emotional response (the left side of the chart). We generally see positive results, although many ads that have an element of surprise in them tend to drive higher levels of engagement.
The Emotion Snapshot is available in these countries:
Brazil (CAWI Only)
Canada - English Speaking
Canada - French Speaking
China - Beijing
China - Secondary Cities Central and West
China - Secondary Cities East
China - Secondary Cities North
China - Secondary Cities South and Guangzhou
China - Shanghai
India - East
India - Mumbai
India - North
India - Rest of South
India - Rest of West
India - Rural
India - Tamil Nadu
South Africa - LSMA (7-10)
South Africa - LSMB (5-6)
Thailand Not Pre-Recruited Sample
USA - English
USA - Hispanic
Please reach out to your local Kantar client representative if you still have questions on the Analyser module or Link AI.