Predict an ad's in-market success in as little as 15 minutes


LINK AI predicts an ad's in-market success in under 15 minutes, without a consumer sample. Continuously trained on the LINK database—spanning 300,000+ tests, 10+ years of data and 35 million+ human interactions—it combines extensive human insights with innovative technology.

 

Built for the volume and speed of today’s campaigns, LINK AI can quickly process high volumes of digital, TV, static and creator content - from early text-based script summaries to final executions. Its early idea-testing model is trained on 80,000 survey-tested video ads from the LINK database, transcribed into script summaries.


LINK AI analyses each ad frame by frame, identifying elements such as imagery, audio, speech, objects, colours and on-screen text. For script summaries, it identifies meaningful creative concepts, characteristics and advertising elements within the text.


Using AI video processors, LINK AI extracts up to 20,000 features from a video and applies machine-learning models trained on the LINK database to predict creative effectiveness scores.

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The process is similar for advertising script summaries.


Scores included in LINK AI predictions for TV ads: 

  • LINK One Number Score
  • Impact, Enjoyment, Involvement, Branding, Expressiveness
  • Predictive Eye Tracking (Attention)
  • Short Term Sales Likelihood, Awareness, Impact, Persuasion, Power
  • Meaningful, Different, Affinity, Brand Difference
  • Traces
  • Creative tags


Scores included in LINK AI for Digital predictions:

  • LINK Once Number Score
  • Aided Awareness, Consideration, Purchase Intent
  • Impact, Enjoyment, Involvement, Branding, Expressiveness
  • Predictive Eye Tracking (Attention)
  • Behavioral Diagnosis:
    1. Facebook: Interaction, Skip Time, Action Likelihood
    2. Youtube Skippable: Skip Time, Action Likelihood
    3. Youtube Non-skippable: Action Likelihood
    4. Other Online Video: Skip Time, Action Likelihood
    5. Tik Tok: Skip Time, Action Likelihood
  • Short Term Sales Likelihood, Persuasion, Power
  • Meaningful, Different, Affinity, Brand Difference
  • Creator Engagement Potential (Creator content only)


Scores included in LINK AI predictions for Static ads: 

  • LINK One Number Score
  • Aided Awareness, Consideration, Purchase Intent
  • Impact, Involvement, Branding
  • Predictive Eye Tracking (Attention)
  • Short Term Effect Likelihood, Impact, Persuasion, Power
  • Brand Difference


For script summaries LINK AI predicts Power and Short Term Sales Likelihood scores.