Predict an ad's in-market success in as little as 15 minutes

LINK AI is a state-of-the-art, perpetually trained platform that reliably predicts an ad's in-market success all in under 15 minutes without a consumer sample. It is built on the LINK database, from 230k+ tests, 10+ years of data, and 30MM+ human interactions.

LINK AI can also predict the performance of your early-stage creative – simple text-based advertising script summaries. Our model for this is based on 80K survey tests of video ads from the LINK database that have been transcribed into script summaries.

LINK AI decomposes each ad into a sequence of frames and further breaks down the content into pictures, audio, speech, objects, colours, text on screen and other attributes.  For script summaries it decomposes the text into meaningful bites of creative concepts, characteristics of the ad, elements etc.

The machine extracts up to 20,000 features from the video file using AI video processors, inputs them into machine-learning models trained in the LINK database, and finally predicts the ad’s score on creative effectiveness metrics.

The process is similar for advertising script summaries.

Scores included in LINK AI predictions for TV ads are: Power, Short Term Sales Likelihood, Impact, Branding, and Enjoyment, as shown below. For script summaries LINK AI predicts Power and Short Term Sales Likelihood scores.

To learn more about the Analyser module, please see our article here.