What is the module?
The Module for Link AI extends the application of Artificial Intelligence for creative adds diagnostic power to help understand why an ad performs and how to improve.
What features do you get with the Analyser module?
Additional KPIs: Additional metrics are available on the Analyzer module to help diagnose ad performance. These incremental KPIs Awareness Index, Appealing, Brand Difference, Persuasion, Affinity, Relevant, Understanding, Meaningful, Different, and Involvement.
KPI Trace Lines: Trace lines are the machine’s second-by-second prediction for each KPI based on each scenes scores so that the user can diagnose which scenes impact the KPI the most. We don't see value in looking at traces in isolated seconds, instead, what we like to point out to clients is the pattern of trend lines – as every trace will have peaks and valleys. Are they going in the right direction?
Emotion Snapshot: The Emotion snapshot is the predicted likelihood of an ad to trigger emotions and facial responses, to understand whether the ad drives any emotional reaction among audiences. The emotions we use are scientific terms. But the snapshot is just that – it tells us the ad is likely to create a positive emotional response (the right side of the chart) or a negative emotional response (the left side of the chart). We generally see positive results, although many ads that have an element of surprise in them tend to drive higher levels of engagement.
The Emotion Snapshot is available in these countries:
Brazil (CAWI Only)
Canada - English Speaking
Canada - French Speaking
China - Beijing
China - Secondary Cities Central and West
China - Secondary Cities East
China - Secondary Cities North
China - Secondary Cities South and Guangzhou
China - Shanghai
India - East
India - Mumbai
India - North
India - Rest of South
India - Rest of West
India - Rural
India - Tamil Nadu
South Africa - LSMA (7-10)
South Africa - LSMB (5-6)
Thailand Not Pre-Recruited Sample
USA - English
USA - Hispanic
Please reach out to your local Kantar client representative if you still have questions on the Module or Link AI.