When making your selection for Brand Categories on Link AI, please ensure it is the most related to your brand. If you have any doubts on which selection to make, we’ve created a flowchart to help you decide.  Please see attachment


The categories are listed hierarchically so that users can select the most granular option. If the brand in the ad is more generic, you can select any of the higher level-categories within the list, and those will be displayed as the category name plus ‘- Others’. If none of your categories is on the list, you can use the ‘Others’ bucket.


If you think your brand’s category should be reflected in the drop-down list, please reach out to LinkAISupport@Kantar.com.