Brand Equity Evaluation is an agile, point-in-time brand equity measurement tool. It provides a robust assessment of your brand’s position and future potential in as few as four days, allowing you to make strategic brand decisions with confidence.

Underpinned by Kantar’s Meaningful Different brand equity framework, Brand Equity Evaluation taps into decades of expertise and validated methods that are proven to help brands deliver sales and build equity.

Brand Equity Evaluation will help you understand....