Unlock brand growth opportunities affordably and at speed


BrandEvaluator is an agile, point-in-time brand equity measurement tool. It provides a robust assessment 

of your brand’s position and future potentialAvailable as a Serviced by Kantar solution, results are delivered in as few as 4 days, allowing you to make strategic brand decisions with confidence.


BrandEvaluator is underpinned by Kantar’s Meaningful Different Salient brand equity framework, tapping into decades of expertise and validated methods that are proven to help brands deliver sales and build equity.


BrandEvaluator will help you understand....