Stay ahead of the competition.

Unlike many approaches, BrandEvaluator takes the specifics of your category into account, giving you a detailed read on how the competitive context impacts your brand’s business challenges and objectives.


Use it to answer questions about your own and competitive brand associations, which brands matter most to people, whether you can justify a premium and how differentiated you are from alternatives. Identify current and future opportunities and threats so you can respond quickly and adapt your strategy to the changing landscape.