Videos must use the MP4, AVI, MOV, WMV, WEBM container and be encoded using H.264 or MPEG-1 (not AV1).

  • The file size will be 200MB or under (minimum 0.1MB) 
  • Ad length must be between 2 seconds and 300 seconds ( (5 minutes) 
    • Maxium ad length to run content optimiser is 120 seconds
  • Visuals and sound must not be distorted
Accepted File FormatsMP4 (.mp4, .m4v, .mp4v); AVI (.avi); MOV (.mov); WMV (.wmv, .wm); WEBM (.webm); Matroska (.mkv); and others .asf, .asx, .mpg, .mpeg, .flv
CODECsAll but AV1

Frame Rate

1 - 60

24fps - 30fps (recommended)

Frame size/resolution

flexible, covering landscape, square, portrait, ultra-wide and tall formats, from 32×32 to 3840×2160 (4K)

Audio ChannelsMono or stereo (up to 2 channels)
Bit Rateminimum 4 Mbps, maximum 40 Mbps


Important Note: Make sure your file size is proportionate to ad length. For mobile videos, 1MB per 30s of video is recommended. No GIFs are accepted. 


Static images must be in the JPEG, JPG or PNG formats. File size to be min 0.1MB/100KB to max 10MB. Static image resolution is flexible, covering a broad range of square, landscape, portrait and tall-banner image formats, from 32x32 up to 3840x2160 (4K), including very tall assets up to 1200x10000 pixels.


Script summaries must come either in a short-form format (1 paragraph, 90-150 words) or long-form format (2 paragraphs, 200-300 words).