Key metrics available based on study option

Depending on which option is chosen, metrics evaluated include:

Pulse Check:  Awareness, trial, repeat, and source of awareness.

Deep Dive: All Pulse Check metrics as above, plus likes/ dislikes, parent brand impact, triggers and barriers around trial/ repeat, incrementality, and potential among unaware consumers. There are also several optional modules to choose from for optimization: variant dynamics, purchase dynamics, usage dynamics, imagery, and intuitive associations. Plus an optional Brand Equity module is expected to be available in Q2!