Flexible setup options with Pulse Check for early insights and Deep Dive for comprehensive analysis
| Pulse Check | Deep Dive | |
| Purpose | Quick snapshot of early launch performance | In-depth guidance on optimising the launch |
| Key Metrics | Awareness, trial, repeat rates, source of awareness | Pulse check metrics plus likes/ dislikes, parent brand impact, triggers/ barriers around trial/ repeat, incrementality, potential among unaware consumers |
| Timing | 1-3 months after launch | 3-6 months after launch |
| Questionnaire Length | 2-3 minutes | 10-15 minutes (depending on optional modules) |
| Outputs | Dashboard deliverable with profiles, source of awareness | Dashboard deliverable with profiles, source of awareness, growth potential, diagnostics, optimization, brand impact |
| Benefits | Early insights, immediate adjustments, targeting effectiveness | Comprehensive analysis, informed decisions, long-term success |
| Target Sample | Category buyers (and/ or intenders/ non-rejectors) | |
| Sample Size | Recommended: 600 (min.300, max 1,000) | |
| Results delivery | Results in as few as 48 hours | |
| Customizations | Custom questions can be added for serviced projects | |