During your post-launch phase
You should use LaunchEvaluate during the post-launch phase of your product or service to gain actionable insights and make quick course corrections.
Specifically, LaunchEvaluate is designed to be used in two stages:
- Pulse Check: This is often conducted 1-3 months after the launch to assess early targeting effectiveness and provide a quick snapshot of launch traction. It helps in understanding the initial awareness, trial, and repeat rates
- Deep Dive: This is often conducted 3-6 months after the launch to provide in-depth guidance on optimizing the launch and making necessary course corrections. It evaluates metrics such as likes/dislikes, parent brand impact, fuels/frictions around trial/repeat, incrementality, and potential among unaware consumers
Using LaunchEvaluate at these stages helps you identify potential issues, make immediate refinements, and futureproof your launches for lasting success.