Use your internal targets for the most meaningful comparison for performance

LaunchEvaluate is to be used to understand the "why" behind the performance, offering clear guidance on core drivers that impact the launch’s success.   

Many of our clients set their own internal targets for a given launch and these will provide the most meaningful comparison for performance.

Within the dashboard, it is possible to compare the performance of all your launches using the library functionality, as well as to check awareness, trial and repeat against competitor products/ services in market as collected in your study.

Beyond these comparisons, we may consider offering additional norms in the future once our database of launch performance across markets and categories reaches a critical mass.