Fast, robust, and affordable insight into the impact of customer experience on brand

Available as an automated, serviced-only solution, ExperienceEvaluator is a quick, effective customer experience (CX) benchmarking solution designed to measure your brand’s customer experience against competitors to drive strategic improvements.

Based on our Meaningfully Different Experiences (MDX) framework, it helps you identify and strengthen customer experiences across all touchpoints, making them more meaningfully different to set you apart from the competition and enhance your brand equity. 

ExperienceEvaluator connects CX, Brand and Shopper behaviour insights to help you determine:

• The brand value of your experiences, and what has the biggest impact.
• The competitor strengths most attractive to your customers.
• How each touchpoint builds your brand, while driving immediate commercial benefit.