Understand brand outcomes and the experiences that drive them
ExperienceEvaluator leverages over 30 years of Kantar Brand expertise to identify strengths and opportunities for improvement, driving meaningful experiences. It benchmarks NPS and MDX scores against competitors, helping you understand how much you need to drive key associations to grow experience equity.
 | Experience measurement and benchmarking |  | Experience drivers and touchpoint optimisation |
| These metrics measure the overall experience health, equity, and customer relationship with the brand. | These metrics break down what drives the outcomes. | ||
Measure | Business question it answers | Measure | Business question it answers |
Experience Power | What is the impact of our experiences on our brand equity? | Driver Performance | How well are we delivering on what matters to our customers? |
Experience Strength | How strong is our relationship with customers? | Driver Influence | Which drivers shape our brand perception and customer choices? |
NPS (Net Promoter Score) | Are we winning customer loyalty, or at risk of losing it? | Touchpoint Influence & Reach | Where should we invest to get the biggest brand impact? |
Touchpoint Performance | How are we doing on each key customer touchpoint? |