Driving Meaningfully Different brand positioning for faster Strategic Intelligence

NeedScope Positioner delivers strategic directions for sharpening differentiation relative to competitors.

Whether you need an agile refresh of your brand’s positioning, finding your points of differentiation, or a standardised approach for your multi-brand portfolio, you can now get cost-effective actionable insights in days.

Fully aligned with Kantar’s Blueprint for Brand Growth and Meaningful Different and Salient framework (MDS), it provides a globally consistent view of emotive territories and guides strategic direction for brand building.

It uses survey data merged with consumer context for powerful strategic intelligence.