Help marketers develop Meaningfully Different brand positioning with faster strategic intelligence

Aligned with Kantar’s Blueprint for Brand Growth and the externally validated Meaningful, Different and Salient (MDS) framework, it brings our market-leading thinking into your plans.

Embedded with the globally validated NeedScope framework based on universal human emotions.

Available on Kantar Marketplace with end-to-end automation to work within tight budgets.

Decision ready results available in as few as 2 weeks.