Digital media optimisation

What format do my ads need to be in? | Context Lab
Videos and display ads can be tested.  File formats allowed include JPG, JPEG, GIF, PNG and MP4. For video files the following configurations must be al...
Mon, 15 Jul, 2024 at 6:16 AM
How many ads can I compare? | Context Lab
There is no limit to the number of ads you can compare. We’re more than happy to discuss any study requirements to cover your research needs.
Mon, 15 Jul, 2024 at 6:17 AM
What are my ads being compared to? | Context Lab
Context Lab uses a control vs exposed methodology, so exposed respondents who have seen your ads are compared to a matched control group for each media plat...
Mon, 15 Jul, 2024 at 6:23 AM
How much does a Context Lab study cost? | Context Lab
Cost is driven by number of ads, audience and media platforms included in your study Costs are based on the number of ads and media platforms included i...
Mon, 15 Jul, 2024 at 6:23 AM
What results can I expect? | Context Lab
Uncover which aspects of your creative are impacting brand lift Context Lab provides an understanding of how effective your content is at driving change...
Mon, 15 Jul, 2024 at 6:26 AM
How do I get my results? | Context Lab
Online results at your fingertips   Results are delivered in an intuitive online dashboard, with an additional PowerPoint report providing in-depth anal...
Mon, 15 Jul, 2024 at 6:27 AM
What media platforms can I compare? | Context Lab
Your content can be tested across a broad range of platforms including Facebook, YouTube, Instagram, Twitter, TikTok and other custom sites available fully-...
Mon, 15 Jul, 2024 at 6:28 AM