Digital media optimisation

Context Lab | What format do my ads need to be in?
Videos and display ads can be tested.  File formats allowed include JPG, JPEG, GIF, PNG and MP4. For video files the following configurations must be...
Fri, 31 Jul, 2020 at 5:51 PM
Context Lab | How many ads can I compare?
There’s no limit to the number of ads you can compare. We’re more than happy to discuss any study requirements to cover your research needs.
Fri, 31 Jul, 2020 at 5:53 PM
Context Lab | What are my ads being compared to?
Context Lab uses a control vs exposed methodology, so exposed respondents who have seen your ads are compared to a matched control group for each publisher ...
Fri, 31 Jul, 2020 at 5:54 PM
Context Lab | How much does a Context Lab study cost?
Study costs are based on the number of ads and publisher platforms included in the study, and the audience definition of the research.  Additional consultan...
Thu, 20 Aug, 2020 at 4:58 PM
Context Lab | What results can I expect?
Context Lab provides an understanding of how effectively your content is at driving changes in key brand measures from awareness through to purchase intent ...
Fri, 31 Jul, 2020 at 5:56 PM
Context Lab | How do I get my results?
Results are delivered in an intuitive dashboard, with an additional PowerPoint report providing in-depth analysis and actionable recommendations.
Fri, 31 Jul, 2020 at 5:57 PM
Context Lab | What publisher platforms can I compare?
Your content can be tested across a broad range of publisher platforms including Facebook, YouTube, Instagram, Twitter, TikTok and other custom sites availa...
Fri, 31 Jul, 2020 at 5:57 PM