In order to launch a Link Now ad test, you will need the following information:
- A purchase order/reference – If you plan on running multiple ad tests, you may find it easier to raise a purchase order in order to simplify the fulfillment process. If you do not use purchase orders, then we recommend providing a reference that we can use when we bill you
- Your target sample/audience - if you're not using a general population sample (or a sample you or your Kantar team have previously set up) you will need to contact us to request your sample
- Up to three messages that the ad is trying to convey to the audience, guidelines below:
- You should enter them in priority order
- Keep in mind that they start with the brand name
BRAND …. - They should be about the brand i.e. what the ad communicates about the brand
- The statement should be simple
- Use language which a consumer will easily understand
- Make sure that it is NOT a direct quote from the ad
- Ensure that it is a single-minded statement, ie doesn’t contain two messages, you won’t know which they’re responding to
- The media that you would like to test, in the correct format
- Your media type, relevant to static only
- Media type, choose from:
- Poster/billboard
- Magazine
- Newspaper/magazine
- Newspaper
- Point of sale material
- Media type, choose from:
Your media type, relevant to digital only
- Whether you want to test in-context (Facebook/YouTube) or out of context (video/display ads)
- If Facebook in-context:
- URL for brands Facebook page
- The text that will appear in the post or next to display ad
- Brand logo
- If YouTube in-context:
- Video name
- Channel name
- If Facebook in-context:
- Whether to test on mobile or desktop (please be aware that there won’t be norms for mobile everywhere, contact Kantar for more information)
- Attributes featured in the ad
- Whether you want to test in-context (Facebook/YouTube) or out of context (video/display ads)