In order to launch a Link Now ad test, you will need the following information:


  • A purchase order/reference – If you plan on running multiple ad tests, you may find it easier to raise a purchase order in order to simplify the fulfillment process. If you do not use purchase orders, then we recommend providing a reference that we can use when we bill you

  • Your target sample/audience - if you're not using a general population sample (or a sample you or your Kantar team have previously set up) you will need to contact us to request your sample

  • Up to three messages that the ad is trying to convey to the audience, guidelines below:
    • You should enter them in priority order
    • Keep in mind that they start with the brand name
      BRAND ….
    • They should be about the brand i.e. what the ad communicates about the brand
    • The statement should be simple
    • Use language which a consumer will easily understand
    • Make sure that it is NOT a direct quote from the ad
    • Ensure that it is a single-minded statement, ie doesn’t contain two messages, you won’t know which they’re responding to

  •  The media that you would like to test, in the correct format

  • Your media type, relevant to static only
    • Media type, choose from:
      • Poster/billboard
      • Magazine
      • Newspaper/magazine
      • Newspaper
      • Point of sale material

  • Your media type, relevant to digital only

    • Whether you want to test in-context (within social media pages) or out of context (video/display ads)
      • If Facebook in-context:
        • The text that will appear in the post or next to display ad
        • Brand logo
      • If YouTube in-context:
        • Video name (self-serve only)
        • Channel name (self-serve only)
      • If Instagram in-context
        • The text that will appear in the post or next to display ad
        • Brand logo
      • If Twitter in-context
        • The text that will appear in the post or next to display ad
        • Brand logo
      • If Tik Tok In feed in-context
        • The text that will appear in the post or next to display ad
        • Brand logo
      • If Tik Tok top view in-context
        • The text that will appear in the post or next to display ad
        • Brand logo
      • No additional inputs needed for 
        • If Tik Tok brand take over in-context
        • If Youku in-context (China only)


  • Whether to test on mobile or desktop (please be aware that there won’t be norms for mobile everywhere, contact Kantar for more information) 
  • Attributes featured in the ad