Ad testing (Link Now)

Link Now | How should I determine my target sample?
When deciding on your target sample for Link Now you should consider two things: There is a minimum incidence rate* for Link Now which is 30%.  ...
Tue, 4 Aug, 2020 at 6:56 PM
Link Now | Which media types can be tested?
Link Now ad testing allows you to test the following media types:  TV ads (unfinished/rough/animatic/fully finished) Static ads (pri...
Mon, 3 Aug, 2020 at 9:06 PM
Link Now | What inputs do I need to launch an ad test?
In order to launch a Link Now ad test, you will need the following information: A purchase order/reference – If you plan on running multiple ad tests, ...
Mon, 3 Aug, 2020 at 9:13 PM
Link Now | How will the results of my ad test be delivered?
Your ad test results will be delivered via a dashboard accessible from your Kantar Marketplace account. You will receive an email notification with a link t...
Tue, 4 Aug, 2020 at 6:43 PM
Link Now | What is facial coding?
Facial coding is optional on Link Now.  When people feel something they instinctively show it on their face, even if they don’t know they are doing it. ...
Fri, 17 Jul, 2020 at 9:26 PM
Link Now | How many people will complete the survey?
Link Now has a sample size of 150 respondents
Fri, 17 Jul, 2020 at 9:27 PM
Link Now | What types of ad tests is it best suited for?
Link Now is best used as a quick check for your ad, so you know if it is strong enough before it goes live. Possible use cases include: Choosing the s...
Tue, 4 Aug, 2020 at 6:52 PM
Link Now | How quickly can I get my results?
Depending on the options you choose, the turnaround time for Link Now ad tests will be different. From 6 hours self-serve or 24 hours serviced: TV, sta...
Tue, 4 Aug, 2020 at 6:54 PM
Link Now | What is included in the database for comparison?
As part of Kantar's world-leading Link creative testing suite, Link Now is supported by an unrivalled database of over 200,000 ads and is validated to ...
Wed, 5 Aug, 2020 at 2:35 PM
Link Now | What is included in the results dashboard?
You will receive snapshot and detailed comparisons of your results via an online dashboard and downloadable PowerPoint presentation covering: Main ad s...
Tue, 4 Aug, 2020 at 6:58 PM