Concept eValuate helps you identify concepts with the most top-line growth potential and shows how to optimise them to maximise growth.


Use Concept eValuate when you need to:

  • Make informed decision based on trial and growth potential.
  • Know which concepts generate strong consumer interest and what appeals to consumers.
  • Identify concepts with the most top-line growth and the impact on your brand equity.
  • Identify the targets of your concepts and the contexts in which they are delivering well to optimise their activation.
  • Understand the intuitive strengths of your proposition to maximise success potential.
  • Prioritise, diagnose, and optimise your concepts with in-depth diagnostics.


Concept eValuate is already available as a serviced solution with self-serve coming to Kantar Marketplace soon.