Concept eValuate helps you identify concepts with the most top-line growth potential and shows how to optimise them to maximise growth.
Use Concept eValuate when you need to:
- Make informed decision based on trial and growth potential.
- Know which concepts generate strong consumer interest and what appeals to consumers.
- Identify concepts with the most top-line growth and the impact on your brand equity.
- Identify the targets of your concepts and the contexts in which they are delivering well to optimise their activation.
- Understand the intuitive strengths of your proposition to maximise success potential.
- Prioritise, diagnose, and optimise your concepts with in-depth diagnostics.
Concept eValuate is already available as a serviced solution with self-serve coming to Kantar Marketplace soon.