Concept eValuate helps you identify concepts with the most top-line growth potential and shows how to optimise them to maximise growth.

Use Concept eValuate when you need to:

• Make informed decision based on trial and growth potential.
• Know which concepts generate strong consumer interest and what appeals to consumers.
• Identify concepts with the most top-line growth and the impact on your brand equity.
• Identify the targets of your concepts and the contexts in which they are delivering well to optimise their activation.
• Understand the intuitive strengths of your proposition to maximise success potential.
• Prioritise, diagnose, and optimise your concepts with in-depth diagnostics.