Concept testing

Concept eValuate | What is concept testing?
Concept eValuate helps you identify concepts with the most top-line growth potential and shows how to optimise them to maximise growth. Use Concept eVal...
Fri, 17 Jul, 2020 at 10:03 PM
Concept eValuate | How many concepts can be tested?
It is possible to test up to 12 concepts.  However, where the number of concepts exceed 9 you may need to allow an extra day of fieldwork if the sample pene...
Fri, 17 Jul, 2020 at 10:03 PM
Concept eValuate | Can I specify which concepts are shown together?
No.  Each respondent sees three concepts (out of the 12 maximum tested) but we cannot customise how the concepts are grouped together.
Fri, 17 Jul, 2020 at 10:04 PM
Concept eValuate | How quickly can I get my results?
The turnaround time starts from 48 hours post-launch for self-serve and 72 hours for serviced studies.
Wed, 5 Aug, 2020 at 2:45 PM
Concept eValuate | What format does the concept need to be in?
Concept images must be in the JPEG, GIF or PNG format with a maximum height and width of 999 pixels. Portrait or vertical alignments are better. Brand na...
Thu, 20 Aug, 2020 at 4:53 PM
Concept eValuate | What is the sample size per concept?
Sample size is fixed at 150.
Fri, 17 Jul, 2020 at 10:05 PM
Concept eValuate | Can I test priced and unpriced concepts?
Yes, you can choose the option that best fits your concepts in the process of setting up the project.
Thu, 20 Aug, 2020 at 4:53 PM
Concept eValuate | What norms are available?
The norms used in the dashboard will be determined by the category you enter when you set up your project. We have a robust database of almost 100,000 c...
Thu, 20 Aug, 2020 at 4:54 PM
Concept eValuate | Are the questionnaires specific to categories?
Yes, we have questionnaires for FMCG, technology and finance.
Fri, 17 Jul, 2020 at 10:06 PM
Concept eValuate | Can I add custom questions?
For serviced studies, you can ask two non-screener custom questions, but these are asked at the study level.  These are included at no extra cost.
Fri, 17 Jul, 2020 at 10:06 PM