Concept testing

What is concept testing? | ConceptEvaluate
Identify and optimise your highest potential innovation concepts ConceptEvaluate helps you identify concepts with the most top-line growth potential and...
Tue, 22 Sep, 2026 at 7:08 AM
What format does the concept need to be in? | ConceptEvaluate
JPG, JPEG, GIF or PNG format, max 1200x1200 pixels Concept images must be in the JPG, JPEG, GIF or PNG format with a maximum height and width of 1200 pi...
Tue, 22 Sep, 2026 at 7:15 AM
What norms are available? | ConceptEvaluate
Norms determined by category selected The norms used in results will be determined by the category selected when you set up your project. Kantar has...
Tue, 22 Sep, 2026 at 7:44 AM
How many concepts can be tested? | ConceptEvaluate
Test up to 12 concepts ConceptEvaluate enables testing of 1-12 concepts in the one project. You can test any range from 1 to 12 in most designs. For sel...
Tue, 22 Sep, 2026 at 7:46 AM
How quickly can I get my results? | ConceptEvaluate
Get feedback in as little as 48 hours Turnaround time for ConceptEvaluate projects starts from 48 hours post-launch for self-serve and 72 hours for serv...
Tue, 22 Sep, 2026 at 7:47 AM
Can I specify which concepts are shown together? | ConceptEvaluate
Not at this time.  Each respondent sees three concepts (out of the maximum 12 tested) and it is not possible to customise or specify how the concepts are gr...
Tue, 22 Sep, 2026 at 7:49 AM
What is the sample size per concept? | ConceptEvaluate
150 sample size Sample size is fixed at 150 per project.
Tue, 22 Sep, 2026 at 7:58 AM
Can I test priced and unpriced concepts? | ConceptEvaluate
Yes, you can choose the option that best fits your concepts in the process of setting up your ConceptEvaluate project.
Tue, 22 Sep, 2026 at 8:03 AM
Can I add custom questions? | ConceptEvaluate
Yes, for serviced studies only For serviced studies, you can add two non-screener custom questions asked at the study or concept level. These are includ...
Tue, 22 Sep, 2026 at 8:04 AM
Are the questionnaires specific to categories? | ConceptEvaluate
Four questionnaires available  Yes, questionnaires are available for FMCG, technology, finance, and other categories.
Tue, 22 Sep, 2026 at 8:04 AM