Concept testing

Concept eValuate | What is concept testing?
Concept eValuate helps you identify concepts with the most top-line growth potential and shows how to optimise them to maximise growth. Use Concept eVal...
Wed, 4 Aug, 2021 at 5:05 PM
Concept eValuate | How many concepts can be tested?
It is possible to test up to 12 concepts.  However, where the number of concepts exceed 9 you may need to allow an extra day of fieldwork if the sample pene...
Wed, 4 Aug, 2021 at 5:05 PM
Concept eValuate | Can I specify which concepts are shown together?
No.  Each respondent sees three concepts (out of the 12 maximum tested) but we cannot customise how the concepts are grouped together.
Wed, 4 Aug, 2021 at 5:05 PM
Concept eValuate | How quickly can I get my results?
The turnaround time starts from 48 hours post-launch for self-serve and 72 hours for serviced studies.
Wed, 4 Aug, 2021 at 5:05 PM
Concept eValuate | What format does the concept need to be in?
Concept images must be in the JPEG, GIF or PNG format with a maximum height and width of 999 pixels. Portrait or vertical alignments are better. Brand na...
Wed, 4 Aug, 2021 at 5:05 PM
Concept eValuate | What is the sample size per concept?
Sample size is fixed at 150.
Wed, 4 Aug, 2021 at 5:05 PM
Concept eValuate | Can I test priced and unpriced concepts?
Yes, you can choose the option that best fits your concepts in the process of setting up the project.
Wed, 4 Aug, 2021 at 5:05 PM
Concept eValuate | What norms are available?
The norms used in the dashboard will be determined by the category you enter when you set up your project. We have a robust database of almost 100,000 c...
Wed, 4 Aug, 2021 at 5:06 PM
Concept eValuate | Are the questionnaires specific to categories?
Yes, we have questionnaires for FMCG, technology and finance.
Wed, 4 Aug, 2021 at 5:06 PM
Concept eValuate | Can I add custom questions?
For serviced studies, you can ask two non-screener custom questions, but these are asked at the study level.  These are included at no extra cost.
Wed, 4 Aug, 2021 at 5:06 PM