Concept images must be in the JPEG, GIF or PNG format with a maximum height and width of 1200 pixels.

• Portrait or vertical alignments are better.
• Brand name & the key benefit should be on top.
• Ideally the ‘concept’ text explaining needs, benefits and reason to believe should follow.
• The picture of the product should be below the text.
• The range details including variants and price should be at the bottom.
• Tag line either at the top or right at the bottom.
• Font size should be a minimum of 12.
• Maximum word limit – 75 words.