Concept images must be in the JPEG, GIF or PNG format with a maximum height and width of 999 pixels.
- Portrait or vertical alignments are better.
- Brand name & the key benefit should be on top.
- Ideally the ‘concept’ text explaining needs, benefits and reason to believe should follow.
- The picture of the product should be below the text.
- The range details including variants and price should be at the bottom.
- Tag line either at the top or right at the bottom.
- Font size should be a minimum of 12.
- Maximum word limit – 75 words.