Concept images must be in the JPEG, GIF or PNG format with a maximum height and width of 1200 pixels.

  • Portrait or vertical alignments are better.
  • Brand name & the key benefit should be on top.
  • Ideally the ‘concept’ text explaining needs, benefits and reason to believe should follow.
  • The picture of the product should be below the text.
  • The range details including variants and price should be at the bottom.
  • Tag line either at the top or right at the bottom.
  • Font size should be a minimum of 12.
  • Maximum word limit – 75 words.