JPG, JPEG, GIF or PNG format, max height & width of 1200 pixels

Concept images must be in the JPG, JPEG, GIF or PNG format with a maximum height and width of 1200 pixels.

  • Vertical is strongly recommended
  • A headline with the key benefit should be on top.
  • Text explaining needs, benefits, and reasons to believe should follow.
  • A picture of the product can be shown below the text, but is not mandatory.
  • Range details like variants and price (if priced) should be at the bottom, along with a tagline.
  • Font size should be a minimum of 15.
  • Maximum word limit – 75 words.

Each concept should be saved as it's own file:

File Format Upload
Maximum Pixel ResolutionMinimum File SizeIdeal File SizeMaximum File Size
JPG, JPEG, GIF, PNG1200 x 12000.1MB10MB30MB

In general, concepts should include the type of information and level of detail that consumers would likely be given about the product, service, or offer if it were to become available in the market; an insight, a benefit, and a reason to believe. Concepts should use consumer-friendly language - not marketing or technical jargon.