We assess standout in two ways. At the beginning of the survey, we show a carousel of 11 brands (the test pack and competitor packs). Then we ask respondents to type in brands they remember seeing (spontaneous recall) and then we show the test pack to assess prompted recognition.
Pack eValuate | How is shelf impact/stand out assessed? Print
Modified on: Wed, 4 Aug, 2021 at 5:07 PM
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