Package design screening and testing
Understand pack performance using the KPIs that really matter PackEvaluate helps you identify winning designs and optimise your packaging quickly. ...
Fri, 21 Mar, 2025 at 5:58 AM
Evaluate up to 24 packs per project PackEvaluate screening allows you to screen up to 24 packs in one study. PackEvaluate testing allows you to test u...
Fri, 21 Mar, 2025 at 5:58 AM
Yes, depending on the PackEvaluate offer PackEvaluate screening uses a within study comparison to shortlist the best early-stage pack designs. PackEva...
Fri, 21 Mar, 2025 at 5:59 AM
Starting from 6 hours for PackEvaluate screening The turnaround time for PackEvaluate testing is from 48 - 72 hours after launch. The turnaround ti...
Fri, 21 Mar, 2025 at 6:01 AM
Image files, 1200 x 1200 pixels Packs must be in the JPG, JPEG, GIF or PNG formats and cannot be larger than 1200 x 1200 pixels.
Fri, 21 Mar, 2025 at 6:02 AM
Depending on the PackEvaluate offer In PackEvaluate screening packs are shown against each other in a trade off exercise to help shortlist the most pr...
Fri, 21 Mar, 2025 at 6:03 AM
Spontaneous recall and prompted recognition We measure standout in two ways: At the beginning of the survey, we show a reel of 11 brands (the test pa...
Fri, 21 Mar, 2025 at 6:03 AM
Your guide to getting started with PackEvaluate self-serve Define your target audience (IR* to remain above 30%) Category buyers, gender and age range...
Fri, 21 Mar, 2025 at 6:04 AM
Image files, 600 x 600 pixels Packs must be in the JPG, JPEG, GIF or PNG formats and cannot be larger than 600 x 600 pixels.
Fri, 21 Mar, 2025 at 6:05 AM
Prioritise your most promising pack options PackEvaluate testing helps you understand pack performance using the KPIs that really matter so you can prio...
Fri, 21 Mar, 2025 at 6:06 AM