PackEvaluate Screening helps you understand pack performance using the KPIs that really matter so you can prioritise your most promising pack options.  ...

Up to three packs can be evaluated with one of these being a control to benchmark results as we don't use norms for PackEvaluate.

Yes, in this case you would have one test and two controls.  In the dashboard you can only identify one benchmark/control pack at a time, but you can easily...

There is a sequential monadic version of PackEvaluate that will be coming soon to Kantar Marketplace. In the interim, if you are interested in this solution...

We always recommend the use of a benchmark/control so you could source a pack from a different country or an existing pack from the portfolio.

The turnaround time starts from 72 hours.

Packs must be in the JPEG, GIF or PNG formats and cannot be larger than 380 x 380 pixels.

No, it’s shown as part of a video reel with competitors, but they are not shown on shelf – please see the survey example. Because this is an agile solution,...

We assess standout in two ways.  At the beginning of the survey, we show a carousel of 11 brands (the test pack and competitor packs).  Then we ask responde...

No.