Packaging testing

Pack eValuate | When should I use package testing?
Pack eValuate Screening helps you understand pack performance using the KPIs that really matter so you can prioritise your most promising pack options.  ...
Fri, 17 Jul, 2020 at 10:07 PM
Pack eValuate | How many packs can be evaluated?
Up to three packs can be evaluated with one of these being a control to benchmark results as we don't use norms for Pack eValuate.
Thu, 20 Aug, 2020 at 4:55 PM
Pack eValuate | Can I have two benchmark/control packs (competitor pack/current pack)?
Yes, in this case you would have one test and two controls.  In the dashboard you can only identify one benchmark/control pack at a time, but you can easily...
Thu, 20 Aug, 2020 at 4:55 PM
Pack eValuate | What if I have more than three packs?
There is a sequential monadic version of Pack eValuate that will be coming soon to Kantar Marketplace. In the interim, if you are interested in this solutio...
Thu, 20 Aug, 2020 at 4:56 PM
Pack eValuate | What if I don't have a benchmark/control pack?
We always recommend the use of a benchmark/control so you could source a pack from a different country or an existing pack from the portfolio.
Fri, 17 Jul, 2020 at 10:09 PM
Pack eValuate | How quickly can I get my results?
The turnaround time starts from 72 hours.
Wed, 5 Aug, 2020 at 2:46 PM
Pack eValuate | What format does the stimuli need to be in?
Packs must be in the JPEG, GIF or PNG formats and cannot be larger than 380 x 380 pixels.
Fri, 17 Jul, 2020 at 10:10 PM
Pack eValuate | Is the pack shown within a shelf layout?
No, it’s shown as part of a video reel with competitors, but they are not shown on shelf – please see the survey example. Because this is an agile solution,...
Fri, 17 Jul, 2020 at 10:11 PM
Pack eValuate | How is shelf impact/stand out assessed?
We assess standout in two ways.  At the beginning of the survey, we show a carousel of 11 brands (the test pack and competitor packs).  Then we ask responde...
Fri, 17 Jul, 2020 at 10:11 PM
Pack eValuate | Is shelf standout a timed response question?
No.
Fri, 17 Jul, 2020 at 10:12 PM