Packaging testing
Pack eValuate Screening helps you understand pack performance using the KPIs that really matter so you can prioritise your most promising pack options. ...
Wed, 4 Aug, 2021 at 5:06 PM
Up to three packs can be evaluated with one of these being a control to benchmark results as we don't use norms for Pack eValuate.
Wed, 4 Aug, 2021 at 5:06 PM
Yes, in this case you would have one test and two controls. In the dashboard you can only identify one benchmark/control pack at a time, but you can easily...
Wed, 4 Aug, 2021 at 5:07 PM
There is a sequential monadic version of Pack eValuate that will be coming soon to Kantar Marketplace. In the interim, if you are interested in this solutio...
Wed, 4 Aug, 2021 at 5:07 PM
We always recommend the use of a benchmark/control so you could source a pack from a different country or an existing pack from the portfolio.
Wed, 4 Aug, 2021 at 5:07 PM
The turnaround time starts from 72 hours.
Wed, 4 Aug, 2021 at 5:07 PM
Packs must be in the JPEG, GIF or PNG formats and cannot be larger than 380 x 380 pixels.
Wed, 4 Aug, 2021 at 5:07 PM
No, it’s shown as part of a video reel with competitors, but they are not shown on shelf – please see the survey example. Because this is an agile solution,...
Wed, 4 Aug, 2021 at 5:07 PM
We assess standout in two ways. At the beginning of the survey, we show a carousel of 11 brands (the test pack and competitor packs). Then we ask responde...
Wed, 4 Aug, 2021 at 5:07 PM