Package design screening and testing

When should I use package testing? | PackEvaluate
Understand pack performance using the KPIs that really matter PackEvaluate helps you identify winning designs and optimise your packaging quickly.  ...
Fri, 21 Mar, 2025 at 5:58 AM
How many packs can be evaluated? | PackEvaluate
Evaluate up to 24 packs per project PackEvaluate screening allows you to screen up to 24 packs in one study. PackEvaluate testing allows you to test u...
Fri, 21 Mar, 2025 at 5:58 AM
Do you have any benchmarks available? | PackEvaluate
Yes, depending on the PackEvaluate offer PackEvaluate screening uses a within study comparison to shortlist the best early-stage pack designs. PackEva...
Fri, 21 Mar, 2025 at 5:59 AM
How quickly can I get my results? | PackEvaluate
Starting from 6 hours for PackEvaluate screening The turnaround time for PackEvaluate testing is from 48 - 72 hours after launch. The turnaround ti...
Fri, 21 Mar, 2025 at 6:01 AM
Stimuli guidelines for PackEvaluate screening | PackEvaluate
Image files, 1200 x 1200 pixels  Packs must be in the JPG, JPEG, GIF or PNG formats and cannot be larger than 1200 x 1200 pixels.
Fri, 21 Mar, 2025 at 6:02 AM
Is the pack shown within a shelf layout? | PackEvaluate
Depending on the PackEvaluate offer  In PackEvaluate screening packs are shown against each other in a trade off exercise to help shortlist the most pr...
Fri, 21 Mar, 2025 at 6:03 AM
How is pack stand out assessed on PackEvaluate testing? | PackEvaluate
Spontaneous recall and prompted recognition  We measure standout in two ways: At the beginning of the survey, we show a reel of 11 brands (the test pa...
Fri, 21 Mar, 2025 at 6:03 AM
Getting Started Checklist | PackEvaluate
Your guide to getting started with PackEvaluate self-serve Define your target audience (IR* to remain above 30%) Category buyers, gender and age range...
Fri, 21 Mar, 2025 at 6:04 AM
Stimuli guidelines for PackEvaluate testing | PackEvaluate
Image files, 600 x 600 pixels  Packs must be in the JPG, JPEG, GIF or PNG formats and cannot be larger than 600 x 600 pixels.
Fri, 21 Mar, 2025 at 6:05 AM
What is PackEvaluate testing? | PackEvaluate
Prioritise your most promising pack options PackEvaluate testing helps you understand pack performance using the KPIs that really matter so you can prio...
Fri, 21 Mar, 2025 at 6:06 AM