Link Now is best used as a quick check for your ad, so you know if it is strong enough before it goes live.

Possible use cases include:

  • Choosing the strongest ad to run from among multiple ads
  • Determining if an effective ad in one country will work in another
  • Knowing if cut-downs and edits are effective
  • Checking competitor ads to understand how they are performing  

Link Now can be used to test TV, digital, print, outdoor and point of sale ads.

Link Now does not provide feedback that would help you optimise an ad. Link Express would be best used for this purpose.