Any ideas to be tested should be in image format (.jpeg) with a size of 500 X 500px.  If not, Kantar can prepare the same at additional cost.

Formatting guidelines: 

• Portrait or vertical alignments are better.
• Brand name & the key benefit should be on top.
• The picture of the product should be below the text ( if it’s a picture + text).
• Font size should be a minimum of 12.
• Maximum word limit – 10-12 words or 140 characters max.