Identify ideas most likely to succeed Idea testing helps you compare multiple ideas and identify those with the greatest potential before investing in f...

Any type of idea, in multiple formats Any type of idea can be tested through IdeaEvaluate; however, it must be only an idea and not a well thought out c...

Quickly shortlist and develop high-potential ideas IdeaEvaluate can be used when there are many ideas and the question is which one to begin with. It he...

Your guide to getting started with IdeaEvaluate self-serve Define your target audience (IR* to remain above 30%) Category buyers, gender and age range...

Present concise, clear, and category-specific ideas to ensure effective analysis Ideas should be short, clear and to the point (max. 75-90 characters) ...

An idea is the central thought or meaning expressed in a short sentence or phrase with no executional details The anatomy of an idea consists of: Focu...

Image files, 1200 x 1200 pixels Any ideas to be tested should be in image format (JPG, JPEG, GIF, PNG) with a maximum size of 1200 x 1200px. Kantar can ...

Test up to 24 ideas per project Ideas are ranked within each study (based on relative performance) to identify the most promising! 

Determined by number of ideas The sample size of your project will be determined by the number of ideas and the number of tasks that each respondent wil...

Available in 45+numerous markets Visit our Idea Screening page to view the current list of markets in which IdeaEvaluate can be executed.