Idea testing

Idea eValuate | How is an Idea different from a Concept?
An idea is the central thought or meaning expressed in a short sentence or phrase with no executional details. Anatomy of an idea consists of: Focused...
Thu, 23 Jul, 2020 at 6:13 PM
Idea eValuate | What format should my Idea(s) be in?
Any ideas to be tested should be in image format (.jpeg) with a size of 500 X 500px.  If not, Kantar can prepare the same at additional cost. Formatting...
Thu, 23 Jul, 2020 at 7:18 PM
Idea eValuate | When should Idea eValuate be used?
Idea eValuate to be used when there are many ideas and the question is which one to begin with.  It helps to screen ideas at the same pace as their generati...
Thu, 23 Jul, 2020 at 6:21 PM
Idea eValuate | What kind of ideas can be tested?
Any type of idea can be tested through Idea eValuate; however, it must be only an idea and not a well thought out concept or any other product changes like ...
Thu, 23 Jul, 2020 at 6:34 PM
Idea eValuate | How many Ideas can be included in the study?
Since this solution is made for screening of ideas, there is no limit to the number of ideas that can be tested using Idea eValuate. One can test as many as...
Thu, 20 Aug, 2020 at 6:58 PM
Idea eValuate | Is it possible to test among specific target groups?
We recommend to broadbase the target group. However, a study can be conducted among any target group that you would like to include. Note that more specific...
Thu, 20 Aug, 2020 at 4:44 PM
Idea eValuate | What is the sample size requirement?
The sample size depends on the number of ideas and the number of tasks that each respondent will see. Deciding principles are: Minimum exposure per id...
Thu, 23 Jul, 2020 at 7:14 PM
Idea eValuate | What is the cost of an Idea eValuate study?
The cost depends on the Idea eValuate approach & the modules selected. Contact your Kantar representative for more information.
Thu, 20 Aug, 2020 at 4:45 PM
Idea eValuate | What is the NeedScope module?
NeedScope is an additional module that can be added to the standard Idea eValuate study. It is used for segmenting/differentiating the ideas, which can be u...
Thu, 20 Aug, 2020 at 4:47 PM
Idea eValuate | In which markets is this available?
Visit the Kantar Marketplace website to view the most current list of markets in which Idea eValuate can be executed.
Thu, 20 Aug, 2020 at 4:51 PM