An idea is the central thought or meaning expressed in a short sentence or phrase with no executional details. Anatomy of an idea consists of: Focused...

Any ideas to be tested should be in image format (.jpeg) with a size of 500 X 500px.  If not, Kantar can prepare the same at additional cost. Formatting...

Idea eValuate to be used when there are many ideas and the question is which one to begin with.  It helps to screen ideas at the same pace as their generati...

Any type of idea can be tested through Idea eValuate; however, it must be only an idea and not a well thought out concept or any other product changes like ...

Each study allows you to test up to 24 ideas.  Ideas are ranked within each study (based on relative performance) to identify the most promising! 

We recommend to broadbase the target group. However, a study can be conducted among any target group that you would like to include. Note that more specific...

The sample size depends on the number of ideas and the number of tasks that each respondent will see. Deciding principles are: Minimum exposure per id...

The cost depends on the Idea eValuate approach & the modules selected. Contact your Kantar representative for more information.

NeedScope is an additional module that can be added to the standard Idea eValuate study. It is used for segmenting/differentiating the ideas, which can be u...

The timeline for Idea eValuate is given below: