Your guide to getting started with IdeaEvaluate self-serve Define your target audience (IR* to remain above 30%) Category buyers, gender and age range...

Present concise, clear, and category-specific ideas to ensure effective analysis Ideas should be short, clear and to the point (max. 75-90 characters) ...

An idea is the central thought or meaning expressed in a short sentence or phrase with no executional details Anatomy of an idea consists of: Focused ...

Quickly shortlist and develop high-potential ideas IdeaEvaluate can be used when there are many ideas and the question is which one to begin with. It he...

Any type of idea, in multiple formats Any type of idea can be tested through IdeaEvaluate; however, it must be only an idea and not a well thought out c...

Image files, 1200 x 1200 pixels Any ideas to be tested should be in image format (JPG, JPEG, GIF, PNG) with a size of 1200 x 1200px. Kantar can prepare ...

Test up to 24 ideas per study Ideas are ranked within each study (based on relative performance) to identify the most promising! 

We recommend to broadbase the target group However, a study can be conducted among any target group that you would like to include.  Please note: M...

Determined by number of ideas The sample size depends on the number of ideas and the number of tasks that each respondent will see. Deciding princip...

Available in numerous markets Visit our Idea Screening page to view the most current list of markets in which IdeaEvaluate can be executed.