An idea is the central thought or meaning expressed in a short sentence or phrase with no executional details Anatomy of an idea consists of: Focused ...

JPEG files, size of 500 x 500 pizels Any ideas to be tested should be in image format (.jpeg) with a size of 500 X 500px. Kantar can prepare the same at...

Quickly shortlist and develop high-potential ideas IdeaEvaluate can be used when there are many ideas and the question is which one to begin with. It he...

Any type of idea, in multiple formats Any type of idea can be tested through IdeaEvaluate; however, it must be only an idea and not a well thought out c...

Test up to 24 ideas per study Ideas are ranked within each study (based on relative performance) to identify the most promising! 

We recommend to broadbase the target group However, a study can be conducted among any target group that you would like to include.  Please note: M...

Determined by number of ideas The sample size depends on the number of ideas and the number of tasks that each respondent will see. Deciding princip...

Determined by approach and modules included For an indictive starting price, you may visit our Idea Screening page and scroll to the Pricing and availab...

NeedScope is an additional module that can be added to the standard IdeaEvaluate study. It is used for segmenting/differentiating the ideas, which can be us...

Available in 67 markets Visit our Idea Screening page to view the most current list of markets in which IdeaEvaluate can be executed.