Any ideas to be tested should be in image format (.jpeg) with a size of 500 X 500px.  If not, Kantar can prepare the same at additional cost.

Formatting guidelines: 

  • Portrait or vertical alignments are better.
  • Brand name & the key benefit should be on top.
  • The picture of the product should be below the text ( if it’s a picture + text).
  • Font size should be a minimum of 12.
  • Maximum word limit – 10-12 words or 140 characters max.