JPEG files, size of 500 x 500 pizels
Any ideas to be tested should be in image format (.jpeg) with a size of 500 X 500px. Kantar can prepare the same at additional cost.
Formatting guidelines:
- Portrait or vertical alignments are better.
- Brand name & the key benefit should be on top.
- The picture of the product should be below the text (if it’s a picture + text).
- Font size should be a minimum of 12.
- Maximum word limit – 10-12 words, or 140 characters max.