Image files, 1200 x 1200 pixels
Any ideas to be tested should be in image format (JPG, JPEG, GIF, PNG) with a size of 1200 x 1200px. Kantar can prepare the same at additional cost.
Formatting guidelines:
- Portrait or vertical alignments are better.
- Brand name & the key benefit should be on top.
- The picture of the product should be below the text (if it’s a picture + text).
- Font size should be a minimum of 12.
- Maximum word limit – 10-12 words, or 75-90 characters max.