Image files, 1200 x 1200 pixels


Any ideas to be tested should be in image format (JPG, JPEG, GIF, PNG) with a maximum size of 1200 x 1200px. Kantar can prepare the same at additional cost.


Formatting guidelines: 

  • Portrait or vertical alignments are better.
  • Brand name & the key benefit should be on top.
  • The picture of the product should be below the text (if it’s a picture + text).
  • Font size should be a minimum of 12.
  • Maximum word limit of 10-12 words or 75-90 characters.