Quickly shortlist and develop high-potential ideas

IdeaEvaluate can be used when there are many ideas and the question is which one to begin with. It helps to screen ideas at the same pace as their generation, at scale, to power your innovation pipeline and get to market fast with standout innovations.  

Use IdeaEvaluate when you need to:

• Know which ideas will have the strongest appeal and intuitive strength.
• Know which combined ideas generate highest incrementality.
• See how well people understand and respond to your ideas.
• Profile your target audience for seamless in market activation.  

IdeaEvaluate is ideal for screening early-stage new product and service ideas, as well as names, claims, logos, social media posts and promotions.