Any type of idea can be tested through IdeaEvaluate; however, it must be only an idea and not a well thought out concept or any other product changes like pack design, logo change etc. The ideas tested in IdeaEvaluate can be branded or unbranded.  

For example: A personal, portable device that washes, cleanses your face; Water-free facewash for using out of home.

An idea can be in the form of:

  1. Text
  2. Pictures
  3. Packs/logos
  4. Memes