Determined by approach and modules included

For an indictive starting price, you may visit our Idea Screening page and scroll to the Pricing and availability section where you can select your market to see a starting price. 

Alternatively, you can start your own IdeaEvaluate self-serve study to see the price for your market or contact Kantar Marketplace Support if you wish to speak to your local Kantar team about specific pricing for your needs.